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Blog & Resources Industry Trends

The Biggest Traffic as a Service Myths: Debunked

Selling digital video can be a challenge for broadcast media salespeople. Learn how to debunk…

MarketronAugust 12, 2026

Blog & Resources Industry Trends Product & Support

Debunking Myths About Electronic Payments: What Radio Stations Should Know

In this article, we debunk myths associated with electronic payments for radio stations. Get the…

MarketronJuly 29, 2026

Blog & Resources For Sales Managers Industry Trends

What the Supreme Court’s Coordinated Spending Ruling Means for Political Ad Revenue at Your Station

Learn about the industries spending the most on radio OTA spots for the rest of…

MarketronJune 30, 2026

2024 election, political digital advertising, social media advertising, OTT, CTV, programmatic, restricted categories, display ads, video ads

Blog & Resources Industry Trends

Political Digital Advertising Outlook: Be Ready to Capture This Revenue

Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and…

MarketronJune 26, 2026

Blog & Resources Industry Trends Product & Support

Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership

Most stations are eager to reduce operational costs. If so, they must consider the total…

MarketronJune 4, 2026

Blog & Resources Case Studies Product & Support

Case Study: Prairie Wind Broadcasting

How one multi-station broadcaster went from paper invoices and full-day billing chaos to 70% electronic…

MarketronMay 28, 2026

Blog & Resources For Sales Managers Industry Trends Product & Support

Rate Analysis Reporting for Political Advertising Compliance

Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…

MarketronMay 24, 2026

Blog & Resources For Sales Managers Industry Trends

Radio Political Advertising: Why It Creates the Most Reach

Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad…

MarketronApril 30, 2026

Scaling Revenue without scaling Headcount: The Modern Traffic Department

Blog & Resources Product & Support Webinars & Events

Webinar: Todays Modern Traffic Department, Scaling Revenue without Headcount

Watch the radio traffic survey report webinar hosted by Radio World and sponsored by Marketron.…

Lesly JealApril 8, 2026

Blog & Resources Case Studies Product & Support

Case Study: North Texas Public Broadcasting

From $20K in Lost Revenue to $0: How One Broadcaster Reclaimed Control of Traffic.

MarketronApril 7, 2026