Two aspects make up your projections: OTA (over the air) and third-party digital advertising. We’ve created this handy ROI calculator that can help you look into the future of revenue. You can project radio OTA and third-party digital. You can also use it to understand the impact of third-party digital if your station isn’t currently selling it. Dive into the calculations to see what the revenue horizon looks like for you and your sellers.
2024 | 2025 | 2026 |
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6.4% | -3% | 1% |
2024 | 2025 | 2026 |
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Enter your 2023 third-party digital revenue. If you aren’t currently selling digital products, enter $85,000, which is the minimum that first-year small- to mid-market organizations can expect to generate.
2024 | 2025 | 2026 |
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11% | 11.7% | 14.6% |
2024 | 2025 | 2026 |
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See how you compare with the projected revenue for small-, mid- and large-market benchmarks. Note: You can adjust the auto-populated 2023 revenue numbers if you have other benchmark data available.
Company Size | 2024 | 2025 | 2026 |
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Large | |||
Mid | |||
Small |
Download the results with numbers and charts by clicking the button below.
Radio OTA data sources: PQ Media, S&P Global
Third-party digital data sources: Borrell/RAB, Insider Intelligence, Oberlo
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