Forecasting revenue for advertising is critical for any broadcast company.

Two aspects make up your projections: OTA (over the air) and third-party digital advertising. We’ve created this handy ROI calculator that can help you look into the future of revenue. You can project radio OTA and third-party digital. You can also use it to understand the impact of third-party digital if your station isn’t currently selling it. Dive into the calculations to see what the revenue horizon looks like for you and your sellers.

Radio OTA Revenue

Projected Radio OTA Ad Growth
2024 2025 2026
6.4% -3% 1%
Your Projected Radio OTA Revenue
2024 2025 2026

Third-Party Digital Revenue

Enter your 2023 third-party digital revenue. If you aren’t currently selling digital products, enter $85,000, which is the minimum that first-year small- to mid-market organizations can expect to generate.

Projected Third-Party Digital Growth
2024 2025 2026
11% 11.7% 14.6%
Your Projected Third-Party Digital Revenue
2024 2025 2026

Average Third-Party Digital Revenue by Company Size

See how you compare with the projected revenue for small-, mid- and large-market benchmarks. Note: You can adjust the auto-populated 2023 revenue numbers if you have other benchmark data available.

Third-Party Digital Projected Revenue by Company Size
Company Size 2024 2025 2026

Download the results with numbers and charts by clicking the button below.

Radio OTA data sources: PQ Media, S&P Global
Third-party digital data sources: Borrell/RAB, Insider Intelligence, Oberlo

Radio OTA will have a strong year in 2024 and will then stay flat or retract. The future of revenue generation for the industry will be radio + digital. Together, they increase your share of wallet and meet the needs of all advertisers.

If you’d like to explore how our solutions help you maximize OTA and digital advertising revenue,
complete the form, and we’ll be in touch.

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