Forecasting revenue for advertising is critical for any broadcast company.
Two aspects make up your projections: OTA (over the air) and third-party digital advertising. We’ve created this handy ROI calculator that can help you look into the future of revenue. You can project radio OTA and third-party digital. You can also use it to understand the impact of third-party digital if your station isn’t currently selling it. Dive into the calculations to see what the revenue horizon looks like for you and your sellers.
Radio OTA Revenue
Projected Radio OTA Ad Growth*
| 2025 | 2026 | 2027 |
|---|---|---|
| -0.41% | 2.24% | -0.23% |
Your Projected Radio OTA Revenue
| 2025 | 2026 | 2027 |
|---|---|---|
Third-Party Digital Revenue
Enter your 2024 third-party digital revenue. If you aren’t currently selling digital products, enter $85,000, which is the minimum that first-year small- to mid-market organizations can expect to generate.
Projected Third-Party Digital Growth**
| 2025 | 2026 | 2027 |
|---|---|---|
| 5.13% | -0.20% | 4.96% |
Your Projected Third-Party Digital Revenue
| 2025 | 2026 | 2027 |
|---|---|---|
Average Third-Party Digital Revenue by Company Size
See how you compare with the projected revenue for small-, mid- and large-market benchmarks. Note: You can adjust the auto-populated 2024 revenue numbers if you have other benchmark data available.
Third-Party Digital Projected Revenue by Company Size
| Company Size | 2025 | 2026 | 2027 |
|---|---|---|---|
| Large | |||
| Mid | |||
| Small |
Download the results with numbers and charts by clicking the button below.
Radio OTA: *Data from BIA Advisory Services without political. With political, the numbers are -4.44% (2025), 6.79% (2026) and -4.47% (2027).
Third-party digital: **Data from BIA Advisory Services for radio digital (the amount of spending on third-party digital with radio stations) without political. With political, the numbers are 2.67% (2025), 2.21% (2026) and 2.49% (2027).