OVERLAND PARK, KS — January 12, 2021 — P1 Learning has teamed up with Marketron to expand the resources on digital advertising that are available to media sales professionals in the Marketron Learning Center, an online training platform that provides best practices, how-tos, industry information, product guides and more.
“Today’s sales professional prefers bite-sized modules, so P1 Learning’s library of over 2,000 courses was exactly what we needed when launching Marketron’s NXT Training Academy,” said Marketron’s Senior Manager, Digital Transformation & Enablement Jeff Ulrich. “P1 Learning’s industry-specific videos have helped us quickly scale our sales enablement efforts. The measurable increases we’re seeing in learning engagement will undoubtably lead to further revenue growth for our customers.”
P1 Learning’s digital ad sales courses are designed to train sales professionals on the essentials of interactive media and how to build successful customer programs integrating both traditional and digital assets. This no-nonsense, real-world approach cuts through digital jargon and offers useable guidance helping sales professionals build cross-channel programs that not only grow their client’s business, but also their own.
“We pride ourselves on being responsive to the needs of our industry and short, up-to-date and easily understandable digital sales courses continue to top the list,” said Bryan Marriott, President and GM for P1 Learning. “It’s an honor to become the preferred training provider to one of the most highly respected broadcast-based companies around.”
Ultimately the training content is designed to help professionals build successful programs producing optimal results for clients – increasing both their credibility, confidence and salary potential.
All Marketron NXT and Pitch customers have access to a robust digital education and sales training program that includes portions of P1 Learning’s video-based training content to ensure success selling digital advertising.
About P1 Learning
P1 Learning is an eLearning company based in Overland Park, KS that focuses on being the media industry’s “first preference” for effective and engaging online-based training content. P1 Learning offers a fully customizable curriculum covering topics such as sales, customer service, business skills, workplace compliance, safety and more to ensure that the on-the-go business professional is reaching their maximum potential. To learn more, visit www.p1learning.com.
Marketron is a leading provider of enterprise revenue and profitability management solutions for radio, television and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities. With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 100,000 advertisers. Marketron is owned by Diversis Capital. To learn more, visit www.marketron.com.