HAILEY, Idaho — April 14, 2023 — Marketron, the media industry’s leading technology provider for more scalable, predictable and reliable revenue, today announced the launch of Marketron LINK, a production workflow platform built for radio broadcasters.
Marketron LINK is a complete cloud-based production platform that enables every station group, large or small, to create and air the right copy with the right spot at the right time, every time. With LINK, broadcasters have a simple process for collaboration between sales, traffic and production. It eliminates the confusing back and forth of emails, paper production orders and other manual processes that inevitably lead to information getting misplaced, resulting in makegoods, lost revenue, finger-pointing and frustration between departments.
Marketron LINK is a tested production platform. Since 2018, Marketron has used it to support their Traffic Hub managed services customers. It was developed as a way to manage the production workflow and connected directly to the traffic system.
“After many years of proving its value as an intuitive production workflow platform for large or small broadcasters, we feel confident bringing LINK to a larger audience who have been looking for a solution to their production process,” said Jeff London, GM Radio and SVP client services at Marketron. “It is everything our broadcasters need — and nothing they don’t — to ensure communication is easy between all departments.”
Marketron LINK is an affordable and turn-key option directly accessible in Marketron Traffic and Visual Traffic Cloud. With tailor-made workflows for sales, traffic and production, built-in media storage, audit trails, and both in-app dashboards and email notifications, it ensures accountability, communication and consistency and virtually eliminates manual errors.
“Our problem has always been in-house handling of production,” said Sole Salas of Flood Communications. “All the paperwork allowed for mistakes to happen, which cost time, money and unhappy clients. With Marketron LINK, I can see the status of the production request and stop the nonsense of constantly checking with the production team to see if my commercial was loaded. I love it!”
More information about Marketron link is available at www.marketron.com/marketronlink.
Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron’s products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams including television, radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. More information is available at www.marketron.com.