Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Ad Spot Pricing Optimization: Automation vs. Data Scientists In the pursuit of ad spot pricing optimization, broadcasters have the choice of automation or…MarketronJuly 7, 2022
Blog & ResourcesIndustry Trends Data Reveals Radio Listeners Have High Purchase Intent, Proving the Importance of the Channel New data on AM/FM radio listeners reports that this group has high purchase intent. That’s…MarketronJune 29, 2022
Blog & ResourcesIndustry Trends Video Ad Spend to Increase 26% in 2022 with CTV as the Fastest-Growing Segment: Get Insights on How to Capture These Dollars Video ad spend is on track to grow 26% in 2022, with CTV being the…MarketronJune 29, 2022
Blog & ResourcesFor Sales ManagersProduct & Support The Key to Improving OTA TV Ad Revenue? Rethinking the Sales Process with Better Technology Improving OTA TV ad revenue without adding more inventory is challenging. Find out how technology…MarketronJune 27, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends After the 2022 Political Advertising Boost, How Can Broadcast TV Sustain Growth? Broadcast TV will get a revenue boost from political advertising in 2022. Explore how to…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends OTT/CTV Ad Revenue Is Rising: Friend or Foe to Broadcast TV? OTT/CTV ad revenue is rising, which could cut into linear TV budgets. Learn how broadcast…MarketronJune 24, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends How Local TV Can Capitalize on New Advertiser Categories Local TV has new opportunities with new advertiser categories. Find out how to capitalize on…MarketronJune 21, 2022
Blog & ResourcesProduct & Support Marketron REV Adds Post-Campaign Analysis Feature, Bringing the Entire Linear Campaign Process into One Place Marketron REV adds a post-campaign analysis feature, bringing the entire linear campaign process into one…MarketronJune 7, 2022
Blog & ResourcesFor Sales ManagersProduct & Support Why Managing Rates via Excel Could Be Hurting Top-Line Revenue Managing rates via Excel isn’t efficient. It could also be impacting your top-line revenue. Find…MarketronMay 31, 2022
Industry Trends New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…MarketronMay 24, 2022