Your radio traffic system is the core of your business operations. It can be the solution that streamlines and integrates or the barrier to modernization. Traffic software has evolved significantly since its debut decades ago. Are you stuck with a system that’s holding you and more revenue generation back?
Migrating to a new radio traffic system may seem like an obstacle you don’t want to face, but what do you lose by sticking with a system that lets you down every day? Some traffic companies don’t even offer a solution made for radio, which makes them overly complex and anything but user-friendly.
Most lack critical integration capabilities with third-party digital, sales tools, data management software and more. Further, innovation and investment by many providers remain at zero, so you’re always behind in creating a flexible, scalable and agile solution.
Migrating and transitioning to a new system requires energy and resources. We’re experts at this, providing dedicated resources who have worked in radio traffic for decades.
So, how do you know what the right system is for you?
We’re experts at migrations, providing dedicated resources who have worked in radio traffic for decades.
System access, NXT integration, electronic services and more, side by side.
View the comparison guide →Our three traffic systems offer a solution for every station, no matter your size, structure or unique needs. Identifying the best fit for you comes down to the criteria defined below.
In addition to order volume, your traffic operations structure is a critical consideration. Which of these are you?
Visual Traffic
RadioTraffic™
Marketron TrafficMarketron’s traffic systems focus more on the structure and volume of ad sales rather than how many markets or stations you own. The ideal traffic solution for your organization depends more on your user makeup.
Some stations have many users, including traffic managers, continuity specialists, salespeople and sales managers. Others only have traffic roles working within the system. Your sales volume also influences the best system for you, regardless of how many stations you operate. Our traffic experts will consider all of this when suggesting a product.
What matters most
Your user makeup
Modern traffic systems have adopted electronic invoicing and payments. It reduces inefficiencies and costs associated with paper billing and can decrease your days outstanding. Healthy cash flow starts with online invoicing and payments.
Each radio solution from Marketron offers PayNow integrations and all its features.
Marketron Traffic is the best option if you need additional features like multistation invoicing and automatic import of payments to AR.
Marketron Traffic
All our solutions deliver robust reporting, including:
Other specialized reporting options include:
Visual TrafficMarketron TrafficVisual TrafficOur traffic systems enable easy selling across radio spots, owned and operated (O&O) inventory and third-party digital.
All three traffic systems manage over-the-air ads.
Marketron TrafficVisual TrafficRadioTraffic™You’ll gain the most flexibility with Marketron NXT Digital on Visual Traffic and Marketron Traffic.
Visual TrafficMarketron TrafficFor O&O, opt for Marketron Traffic.
Marketron TrafficThere’s much more functionality to discover with our traffic products.
| Feature | Marketron Traffic |
Visual Traffic |
RadioTraffic™ |
|---|---|---|---|
| Operations | |||
| Auto-reconciliation | ✓ | ✓ | ✓ |
| Network bartering | ✓ | ✓ | ✓ |
| Automated network and invoice affidavit processing | ✓ | ✓ | ✓ |
| Automated log scheduling tool | ✓ | ✓ | — |
| Multi-level order approval process | ✓ | ✓ | — |
| Proof of performance and reporting | |||
| Proof of performance for past spots | ✓ | ✓ | ✓ |
| Proof of performance for future spots | ✓ | ✓ | — |
| Rolled-up reporting for multiple markets | ✓ | — | — |
| Services | |||
| Access to traffic management as a service | ✓ | ✓ | — |
| System consulting services | ✓ | — | — |
Trust the leader in radio traffic to be your guide.
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