Yield Management in Broadcast Sales: Why It’s a Powerful Tool
Your commercial inventory is a fixed, time-limited resource. You need to sell as much as you can at the best rate possible because when it’s gone, it’s gone.
Find the right alignment and control your inventory to ensure you don't oversell high-demand slots, and less popular periods generate more revenue. To do this, you’ll want to leverage yield management, a way to price dynamically based on demand. It’s not exclusive to media sales: the airline and hospitality industries are masters of it.
There is a real science behind yield management and using it to optimize sales.
If you’re unfamiliar with the concept or aren’t sure how to adopt it, don’t worry. Our expert will provide you with guidance on what it is and why broadcasters should be using it in this new webinar.
Learn what yield management is, how it increases revenue in broadcast sales and how you can get started, during our webinar, hosted by
Founder and CEO, Relativity Consulting Pty Ltd.