Month 6: Stabilize and lock the ongoing cadence

Month 6 is the finish line

But the goal was never just to finish. The goal was to build something that runs on its own. This month is about making sure it does. Four things close out the program the right way.

1. 1

   Confirm ongoing ownership and reporting cadence

   Going forward, the program’s structure needs to live in your normal operations. Confirm who owns weekly DSO reporting, who maintains the exception log, and who prepares and reviews the monthly scorecard update. Lock in the reporting cadence as a permanent recurring item: weekly for the business manager, monthly for the GM and quarterly for station leadership.

2. 2

   Document final standards and exception rules

   What does electronic-first mean at your station? What qualifies as a documented exception? What’s the approval process for a new check account? What happens when an account hits 60 days without converting? Documented standards survive staff turnover, make onboarding faster and keep answers consistent.

3. 3

   Archive completed checklists

   Your completed implementation checklist is a reference document for every business manager, AE and GM who comes after you. Store it somewhere accessible. When a new staff member needs to understand how the station runs its payment workflow, this is where they start.

4. 4

   Celebrate the win

   Six months ago this was a plan on paper. Now it’s how your markets operate: invoices going out electronically, payments coming in faster, DSO trending down and a team that knows the standard and holds it. Recognize the markets that led, the business managers who drove execution and the AEs whose advertiser conversations moved the needle.