Launch KitWeeks 3 and 4: Operational standardization
Now the focus shifts to making sure it holds. Weekly market reviews, exception log tracking and champion markets supporting the ones still ramping up. This is the consistent work that turns a new policy into standard operating procedure.
How to make sure the standard actually holds
Weekly reviews, exception tracking and getting your markets to learn from each other. Use this quick review to know what to focus on and what to watch for, whether you’re running your weekly review, checking your exception log or preparing for the Month 2 scorecard.
Perform your weekly market review
Run this every week, same day, same format. Use your implementation checklist: it shows where each market stands on platform setup, training completion and advertiser onboarding. Anything incomplete gets addressed now, not at the monthly scorecard. It’s also the system of record for accounts not yet on electronic payments, so every exception is documented, tracked and actively managed.
Stay ahead of the scorecard
Your monthly corporate scorecard review begins in Month 2, and your Customer Success Manager will provide your scorecard (contact your CSM if you haven’t received it). The most successful markets monitor performance throughout the month. Watch the two metrics that drive it: EI% (the percentage of invoices delivered electronically) and PayNow merchant payment % (the percentage of payment volume received electronically). If either stalls, use your exception log to find gaps and prioritize corrective action. The scorecard should never be a surprise.
Market review and mentoring
Your leading markets have already worked through what your lagging markets are facing now: resistant advertisers, AE hesitation and fee objections. That experience is your best resource. If you’re a champion market, make yourself available: a phone call, a shared script, a quick conversation. If you’re a lagging market, reach out. The answers are already inside your organization.
Making accountability and goal setting a priority
By the end of Week 4: weekly reviews are on a fixed cadence; advertisers and agencies that haven’t adopted electronic payments are being actively worked through conversion; champion and lagging markets have connected at least once; and no checklist items are more than one week overdue.