Launch Kit
Step 2 of 5 · Week 2

Week 2: Kickoff and training

Where the program goes from setup to momentum. The corporate sponsor sends the official kickoff communication, markets get trained, the platform gets configured and execution begins.

Week 2 walkthrough video

Week 2 is the biggest week of the launch

Last week you built the map. This week your markets start moving. Your corporate sponsor sends the kickoff communication, your teams get trained, your platform gets configured and markets begin executing the standard. By Friday, this program is no longer a plan. It’s in motion.

  1. 1

    The kickoff communication

    Your kickoff communications should be complete by now. One of the most important responsibilities of a program sponsor is to communicate the initiative, set expectations and establish alignment across the organization. If Templates A and B have not been sent, review and distribute them before moving forward.

  2. 2

    Attend one role-specific training session

    You and your team will walk away knowing how PayNow works end to end and how to use the tools that matter most.

  3. 3

    Platform and workflow setup

    Don’t skip steps, and don’t rush this section. A clean platform setup is what makes the advertiser experience smooth, and it’s what makes reconciliation truly automatic.

  4. 4

    The PayNow Electronic Payment Standards Guide

    Your team’s go-to reference from this point forward: the four non-negotiables, the full payment flow, the portal map, advertiser outreach phases and the DSO reporting framework, all in one place. Download it and share it now.

PPTXInternal communication templatesKickoff Templates A and B, plus Template D for monthly progress updates.PDFPlatform and workflow setup checklistAlso your implementation checklist: the weekly review anchor and system of record for exceptions.PDFPayNow Electronic Payment Standards GuideThe four non-negotiables, payment flow, portal map, outreach phases and DSO reporting framework.