Blog & Insights

ArticleTraffic Operations2027 budget planning: The business case for Traffic as a ServiceAug 12, 20265 min read ArticleTraffic OperationsThe biggest Traffic as a Service myths: DebunkedAug 12, 20263 min read ArticleBilling & PaymentsDebunking myths about electronic payments: What radio stations should knowJul 29, 20263 min read ArticleDigital RevenueWhat the Supreme Court’s coordinated spending ruling means for political ad revenue at your stationJun 30, 20264 min read ArticleDigital RevenuePolitical digital advertising outlook: Be ready to capture this revenueJun 26, 20264 min read ArticleTraffic OperationsLooking to reduce radio traffic system costs? You must consider the total cost of ownershipJun 4, 20263 min read ArticleTraffic OperationsTraffic headaches do not fix themselves. Here is what doesApr 3, 20262 min read ArticleDigital Revenue5 ways radio can win local digital advertising spendingSep 26, 20254 min read ArticleBilling & PaymentsHow an aversion to electronic payments impacts broadcast cash flowSep 24, 20252 min read ArticleIndustry InsightsThe top 5 biggest industry spenders on radio OTA spots for the rest of 2025Sep 15, 20254 min read ArticleTraffic OperationsWhat is a radio traffic system?Sep 11, 20253 min read ArticleDigital RevenueSelling digital advertising: 5 strategies for radioAug 27, 20251 min read ArticleBilling & PaymentsStreamlining payment reminders with PayNowAug 19, 20252 min read ArticleTraffic Operations5 broadcast traffic system features you may be overlookingAug 14, 20253 min read ArticleBilling & PaymentsEntering credit cards manually vs. guest checkout: Why it mattersJul 14, 20252 min read ArticleBilling & PaymentsAutomate payment application with PayConnect: Save time, protect margins and reduce errorsJun 6, 20252 min read ArticleBilling & PaymentsHow do local advertisers want to pay? Clearing up misconceptions and meeting customer expectationsMay 28, 20253 min read ArticleDigital RevenueWhat do radio stations look for in third-party digital advertising vendors?May 23, 20254 min read ArticleIndustry InsightsRadio ads drives brand awareness, engagement and searchesMay 13, 20252 min read ArticleDigital RevenueCan radio grow obtainable digital revenue from direct platforms?May 12, 20253 min read ArticleTraffic OperationsAsk the expert: How does technology help traffic managers?May 9, 20252 min read ArticleBilling & PaymentsOptimizing payment workflows delivers efficiency and visibilityMay 6, 20252 min read ArticleBilling & Payments5 ways to increase electronic payments by advertisers in 2025Mar 31, 20254 min read ArticleDigital RevenueDigital-first vs. radio-first? Why not local-first?Mar 25, 20253 min read ArticleDigital RevenueFinding budget for digital advertising that doesn’t rob radioMar 14, 20253 min read ArticleBilling & PaymentsWhy should radio stations prioritize advertiser electronic payment adoption in 2025?Feb 21, 20253 min read ArticleDigital Revenue4 strategies for improving digital advertising marginsFeb 19, 20254 min read ArticleDigital RevenueRadio’s local business advertising toolkit for digitalFeb 18, 20251 min read ArticleBilling & PaymentsTips on managing collections with smart technologyJan 29, 20252 min read ArticleDigital RevenueThe top operational challenges for local radio sellingJan 24, 20253 min read ArticleTraffic OperationsHow Marketron Traffic and Marketron NXT Digital propel success for enterprise radio companiesJan 6, 20252 min read ArticleBilling & Payments5 benefits of electronic payments integrated with your traffic systemDec 30, 20242 min read ArticleTraffic OperationsIs your radio traffic system really capable of integrating with other software?Dec 30, 20243 min read ArticleDigital RevenueThe truth about complex digital advertising SaaS platforms: They only work for whalesDec 30, 20242 min read ArticleTraffic Operations7 questions to ask about traffic and digital advertising system integrationsNov 18, 20243 min read ArticleBilling & PaymentsThe real costs of paper invoicing and payments for media companiesNov 11, 20241 min read ArticleDigital RevenueWhat is local digital advertising software?Nov 8, 20244 min read ArticleTraffic OperationsRadio traffic systems and your data: What you need to knowOct 30, 20243 min read ArticleBilling & PaymentsBreak the cycle of manual pain points with integrated electronic paymentsOct 24, 20243 min read ArticleTraffic OperationsRadio traffic reporting solutions every station needsOct 15, 20243 min read ArticleDigital RevenueRadio’s guide to local digital advertisingSep 25, 20241 min read ArticleBilling & PaymentsThe positive effects of electronic payments on sales teamsAug 27, 20243 min read ArticleTraffic OperationsMore than radio traffic software: Why our services, support and security deliver valueAug 19, 20242 min read ArticleTraffic OperationsWhat’s the value of an integrated radio traffic and third-party digital ecosystem?Aug 6, 20242 min read ArticleBilling & PaymentsSurcharging FAQ: What media finance professionals need to knowMay 29, 20244 min read ArticleTraffic OperationsWhich radio traffic system is right for you?Apr 17, 20241 min read ArticleTraffic OperationsRadio traffic system migrations: How Marketron makes them easyApr 2, 20245 min read ArticleBilling & PaymentsACH electronic payments benefit you and your advertisersMar 13, 20244 min read ArticleBilling & PaymentsWhat’s the cost of not being paid faster? Learn how electronic invoicing and payments shorten the cycleMar 12, 20244 min read ArticleBilling & PaymentsElectronic payment adoption: 4 strategies for radio stationsFeb 6, 20244 min read ArticleDigital RevenueDigital advertising makes radio stronger: Tips for media companies on how to deliver digital and radio advertising recommendationsAug 30, 20234 min read ArticleDigital RevenueThird-party digital platform comparison: 7 ways for radio stations to evaluate technology optionsAug 28, 20231 min read ArticleBilling & PaymentsEverything media companies need to know about electronic payment security and complianceAug 21, 20232 min read ArticleTraffic OperationsThe modern traffic department: How optimized, innovative technology meets your needs for now and the futureJul 12, 20231 min read ArticleDigital RevenueThe three key components for third-party digital sales successJun 15, 20235 min read ArticleBilling & PaymentsWhy your electronic payment solution needs guest checkout featuresJun 12, 20233 min read ArticleTraffic OperationsManual vs. cloud-based traffic production workflowsMay 10, 20232 min read ArticleTraffic OperationsWhat do you need in a traffic production workflow?Apr 11, 20232 min read ArticleBilling & PaymentsWhat is a merchant processor? Everything broadcast media companies need to knowMar 20, 20233 min read ArticleBilling & PaymentsModernizing the payment ecosystem for media companies with streamlined, consolidated electronic payment solutionsMar 14, 20231 min read ArticleBilling & PaymentsIntegrated vs. non-integrated payment workflowsFeb 28, 20231 min read ArticleBilling & PaymentsWhat is an effective rate, and why does it matter in payment processing?Jan 25, 20233 min read ArticleTraffic OperationsLooking for a new traffic manager? Why it can be a challenge for many stationsDec 7, 20222 min read ArticleTraffic OperationsWhy cloud-based ad traffic systems are the futureSep 27, 20222 min read ArticleDigital RevenueIntegrating digital and radio sales: What does success look like?Jul 15, 20223 min read ArticleTraffic OperationsBroadcast traffic system features your solution should haveNov 16, 20213 min read ArticleBilling & PaymentsElectronic invoicing: Secure, convenient and easyOct 27, 20213 min read