You shouldn’t have to find, hire, train and retain traffic people. Marketron provides the expertise to run your daily traffic, while your leadership keeps oversight of the business.
Marketron’s Traffic as a Service is a long-term approach to managing your stations’ daily traffic operations. An assigned traffic manager, backed by an experienced team, manages your daily traffic work. Your leadership retains oversight of sales strategy, pricing and advertiser relationships, while Marketron provides the expertise and continuity to keep traffic moving.
Dedicated expertise, consistent execution and less staffing responsibility for leadership.
Reduce the ongoing burden of finding, hiring, training and retaining traffic staff. Leadership spends less time recruiting, training and managing traffic personnel.
An assigned traffic manager who knows your stations and workflows is your consistent point of contact, backed by a broader team of specialists.
Your daily traffic work becomes less dependent on one person’s availability or continued employment.
Marketron manages daily traffic execution. Your leadership retains oversight of sales strategy, pricing and advertiser relationships.
Traffic turns a sale into revenue. Daily execution, reconciliation and billing get the consistent attention they require.
You shouldn’t have to find, hire, train and retain traffic people when Marketron can provide that expertise for you.
“Traffic is essential to keeping revenue flowing, but it is not where most stations want to invest scarce resources. By outsourcing these functions to experienced professionals, stations can ensure accuracy and continuity while allowing their internal teams to focus on strategic priorities.”
Jimshade Chaudhari, CEO, MarketronExploring TaaS before a staffing change gives your stations time to document workflows, coordinate responsibilities and prepare a planned transition.
We document how your station runs traffic today.
Our team is set up in your existing traffic environment.
Specialists learn your procedures, clients and priorities.
Workflows and responsibilities are aligned between teams.
Organized, predictable and minimally disruptive.
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A no-obligation conversation with our TaaS team about your stations and timing.
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See how one team turned traffic challenges into consistent execution.
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Learn why more broadcasters are rethinking traffic operations.
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Find out how lost revenue was recovered and control restored.
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