New e-book: Can Your Traffic System Do That? Get the e-book →

Essential radio traffic, without the hefty price tag

Flexible, easy-to-use traffic, billing and reporting built for lean and single-person traffic teams.

Explore features Request a Demo →
Studio condenser microphone with pop filter and headphones
Best for
Lean teams
01Gain

Gain efficiency and flexibility

Easy-to-use, customizable features allow traffic managers to enter orders, manipulate logs, send reports and process billing however works best for their station, with no spreadsheets required.

02Reduce

Reduce risk

Our cloud-based system gives you access to the tools you need from anywhere you have an internet connection and ensures your data is securely stored.

03Grow

Grow revenue

Whether it’s digital campaigns through Marketron NXT Digital or electronic payment options through PayNow, our connected ecosystem can expand your station’s offerings and improve margins.

Radio host seated at a studio microphone
Core capabilities

Essential traffic, billing and reporting in one easy system

The system’s streamlined workflows and customization options will have your traffic operations running smoothly and securely.

  1. 1Order entry
  2. 2Inventory management
  3. 3Log management and reconciliation
  4. 4Accounts receivable
  5. 5Reporting
  6. 6Cloud-based access and data security
Features

Made for small and single-person traffic teams

Click on each to learn more

Time-saving featuresReduce manual work. Create templates for programming and reports, electronically deliver confirmations, invoices and statements through your personal email server, and more.
Intuitive user interfaceGet up and running in no time with a system that’s easy to learn and use, even for small or single-person traffic teams. You’ll receive dedicated training and onboarding.
Ongoing support and robust securityAs a Marketron customer, you can always count on getting help from our experienced support team and having your data protected with layered, cloud-based security. Efficient AR processesImprove cash flow and reduce days outstanding with PayNow and its advertiser-friendly features, including guest checkout and pre-payment requests. Digital campaignsAdd Marketron NXT Digital to sell digital advertising along with radio spots. You can boost revenue and renewals by offering in-demand tactics and transparent performance reporting.
Bundles

Enhance RadioTraffic™ with bundles

Click each tab below to compare the bundle options

PayNow with PayNow Merchant ProcessorAccelerate cash flow and streamline AR processes with an integrated electronic payments platform.Learn more →
Electronic InvoicingSend electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices.Learn more →
Proof of PerformancePreschedule delivery of spot times reports to advertisers and agencies.Learn more →
Network ConnectAutomate the process of receiving network orders, revisions and affidavits.Learn more →

10 RadioTraffic™ user licenses included

NXT AccountsSurface account data from RadioTraffic™ in Marketron NXT Digital for easy proposal and order creation.
NXT ProposalsBuild client-ready digital campaign proposals, with fast and easy conversion to orders.
NXT OrdersManage order details, billing settings and creative upload before publishing.
NXT CampaignsGet an in-depth view of campaigns in multiple statuses, with the ability to make changes as needed.
NXT ReportsAccess detailed digital campaign performance metrics, and create and schedule custom reports.
Request a Demo →
Testimonials

What our clients are saying

I’ve worked my entire career in radio, doing the daily traffic logs. I found the training provided was a wonderful way to learn about RadioTraffic. Marketron provides wonderful support for issues that arise. It’s wonderful to know that support is just an email or phone call away.
Pamela Hilke
I love RadioTraffic. It is one of the easiest programs to work with in my opinion. If you’ve been a traffic director and work with other systems, this would be by far the best. So easy to maneuver through logs, orders and copy. When I need help, Marketron is prompt and very friendly to work with. I just can’t say enough about this program and the people. I LOVE IT!
Trena Shaffer
We just upgraded from an older version of RadioTraffic a year ago. The functionalities of Premier have made my job easier!
Myrna Priest
I’ve been working in traffic since you had to write spots on the log! RadioTraffic is our second traffic system and SO much better than anything I’ve ever used. The phone support is also incredible.
Cindy Martin
We have been using RadioTraffic for many years now and are very pleased. In those years, we have never had any trouble that could not be resolved quickly. It’s cut down on our workload by 90% when it comes to electronically billing. I would recommend this program to anyone in the radio business.
Paula Marx
RadioTraffic is easy to use, very flexible and provides a number of useful reporting features that help our teams work efficiently and effectively. And, if we ever have any questions or want to try to do something really custom, the support is great!
Geoff Thaden
Get a demo

Ready to see how RadioTraffic™ can power your radio operations?

Radio host working the mixing console at a studio microphone

Request a demo today!

Fill out the form to schedule a demo.

Looking for support instead? Visit the support center

FAQ

Frequently asked questions

Click on each to see the answer

How much does RadioTraffic™ cost?
Pricing for RadioTraffic™ varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.
Can RadioTraffic™ integrate with other business tools?
Yes! RadioTraffic™ can integrate with PayNow for an end-to-end electronic invoicing and payment process and connect with Marketron NXT Digital for the creation of digital proposals and orders.
How do I know if RadioTraffic™ is the right system for my company?
The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider.
I’ve heard that traffic system migrations are a pain. How long is the implementation process for RadioTraffic™?
Going live on RadioTraffic™ usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations.
What kind of training and documentation is available for RadioTraffic™?
During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also access on-demand video lessons for RadioTraffic™.
Where can I go for help if I have questions about RadioTraffic™?
Once you’re done working with our implementation team to go live on RadioTraffic™, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.
Our traffic systems

Our portfolio of traffic products

No matter your organization’s size or structure, we offer a traffic solution to meet your unique needs.

Marketron Traffic

Best for complex, multimarket operations

A robust, feature-rich radio traffic solution optimized to meet diverse operational needs.

Explore Marketron Traffic →

Visual Traffic

Best for lean teams and power users

A streamlined, efficient radio traffic system for power users managing any station structure.

Explore Visual Traffic →
Resources

Discover more about our radio traffic ecosystem and industry trends

News

Marketron expands digital advertising portfolio with Amazon Ads, premium streaming and live sports

 Article

What is a radio traffic system?

 Article

Looking to reduce radio traffic system costs? You must consider the total cost of ownership

 E-Book

Can your radio traffic system do that?

 Article

ACH electronic payments benefit you and your advertisers

 Article

Radio traffic system migrations: How Marketron makes them easy

 Article

5 broadcast traffic system features you may be overlooking

 Webinar

Today’s modern traffic department: Scaling revenue without headcount