A flexible, cost-effective and secure radio traffic platform built to support lean teams
Backed by Marketron’s deep radio industry experience, responsive support and customer-first mindset, RadioTraffic™ is a flexible and easy-to-use traffic system. It provides radio broadcasters with essential traffic, billing and reporting features without the hefty price tag. The platform’s streamlined workflows and customization options will have your traffic operations running smoothly and securely.
Gain Efficiency and Flexibility
Easy-to-use, customizable features allow traffic managers to enter orders, manipulate logs, send reports and process billing however works best for their station — no spreadsheets required.
Reduce Risk
Our cloud-based system gives you access to the tools you need from anywhere you have an internet connection and ensures your data is securely stored.
Grow Revenue
Whether it’s digital campaigns through Marketron NXT or electronic payment options through PayNow, our connected ecosystem can expand your station’s offerings and improve margins.
Order entry
Inventory management
Log management and reconciliation
Accounts receivable
Reporting
Cloud-based access and data security
Time-Saving Features
Reduce manual work. Create templates for programming and reports, electronically deliver confirmations, invoices and statements through your personal email server, and more.
Intuitive User Interface
Get up and running in no time with a platform that’s easy to learn and use, even for small or single-person traffic teams. You’ll receive dedicated training and onboarding.
Ongoing Support and Robust Security
As a Marketron customer, you can always count on getting help from our experienced support team and having your data protected with layered, cloud-based security.
Efficient AR Processes
Improve cash flow and reduce days outstanding with PayNow and its advertiser-friendly features, including guest checkout and pre-payment requests.
Digital Campaigns
Add Marketron NXT to sell digital advertising along with radio spots. You can boost revenue and renewals by offering in-demand tactics and transparent performance reporting.
- PayNow with PayNow Merchant Processor:
Accelerate cash flow and streamline AR processes with an integrated electronic payments platform. Learn More - Electronic Invoicing:
Send electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices. Learn More - Proof of Performance:
Preschedule delivery of spot times reports to advertisers and agencies. Learn More - Network Connect:
Automate the process of receiving network orders, revisions and affidavits. Learn More - RadioTrafficTM user licenses:
10
- NXT Accounts:
Surface account data from RadioTrafficTM in Marketron NXT for easy proposal and order creation. - NXT Proposals:
Build client-ready digital campaign proposals, with fast and easy conversion to orders. - NXT Orders:
Manage order details, billing settings and creative upload before publishing. - NXT Campaigns:
Get an in-depth view of campaigns in multiple statuses, with the ability to make changes as needed. - NXT Reports:
Access detailed digital campaign performance metrics, and create and schedule custom reports.
What Our Clients Are Saying
Frequently Asked Questions
How much does RadioTrafficTM cost?
Pricing for RadioTrafficTM varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.
Can RadioTrafficTM integrate with other business tools?
Yes! RadioTrafficTM can integrate with PayNow for an end-to-end electronic invoicing and payment process and connect with Marketron NXT for the creation of digital proposals and orders.
How do I know if RadioTrafficTM is the right platform for my company?
The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider here.
I’ve heard that traffic system migrations are a pain. How long is the implementation process for RadioTrafficTM?
Going live on RadioTrafficTM usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations here.
What kind of training and documentation is available for RadioTrafficTM?
During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also access on-demand video lessons for RadioTrafficTM.
Where can I go for help if I have questions about RadioTrafficTM?
Once you’re done working with our implementation team to go live on RadioTrafficTM, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.
Discover More About Our Radio Traffic Ecosystem
and Industry Trends
Our Portfolio of Traffic Products
No matter your organization’s size or structure, we offer a traffic solution to meet your unique needs.
A streamlined, efficient radio traffic system for power users managing any station structure
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