Radio Traffic

A flexible, cost-effective and secure radio traffic platform built to support lean teams

Backed by Marketron’s deep radio industry experience, responsive support and customer-first mindset, RadioTraffic™ is a flexible and easy-to-use traffic system. It provides radio broadcasters with essential traffic, billing and reporting features without the hefty price tag. The platform’s streamlined workflows and customization options will have your traffic operations running smoothly and securely.

Gain Efficiency and Flexibility

Easy-to-use, customizable features allow traffic managers to enter orders, manipulate logs, send reports and process billing however works best for their station — no spreadsheets required.

Reduce Risk

Our cloud-based system gives you access to the tools you need from anywhere you have an internet connection and ensures your data is securely stored.

Grow Revenue

Whether it’s digital campaigns through Marketron NXT or electronic payment options through PayNow, our connected ecosystem can expand your station’s offerings and improve margins.

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Order entry

Inventory management

Log management and reconciliation

Accounts receivable

Reporting

Cloud-based access and data security

Time-Saving Features

Reduce manual work. Create templates for programming and reports, electronically deliver confirmations, invoices and statements through your personal email server, and more.

Intuitive User Interface

Get up and running in no time with a platform that’s easy to learn and use, even for small or single-person traffic teams. You’ll receive dedicated training and onboarding.

Ongoing Support and Robust Security

As a Marketron customer, you can always count on getting help from our experienced support team and having your data protected with layered, cloud-based security.

Efficient AR Processes

Improve cash flow and reduce days outstanding with PayNow and its advertiser-friendly features, including guest checkout and pre-payment requests.

Digital Campaigns

Add Marketron NXT to sell digital advertising along with radio spots. You can boost revenue and renewals by offering in-demand tactics and transparent performance reporting.

Enhance RadioTraffic^TM with Bundles

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Premier Bundle
NXT Digital Bundle

PayNow with PayNow Merchant Processor:
Accelerate cash flow and streamline AR processes with an integrated electronic payments platform. Learn More
Electronic Invoicing:
Send electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices. Learn More
Proof of Performance:
Preschedule delivery of spot times reports to advertisers and agencies. Learn More
Network Connect:
Automate the process of receiving network orders, revisions and affidavits. Learn More
RadioTraffic^TM user licenses:
10

NXT Accounts:
Surface account data from RadioTraffic^TM in Marketron NXT for easy proposal and order creation.
NXT Proposals:
Build client-ready digital campaign proposals, with fast and easy conversion to orders.
NXT Orders:
Manage order details, billing settings and creative upload before publishing.
NXT Campaigns:
Get an in-depth view of campaigns in multiple statuses, with the ability to make changes as needed.
NXT Reports:
Access detailed digital campaign performance metrics, and create and schedule custom reports.

Learn More About NXT

What Our Clients Are Saying

“

I love RadioTraffic. It is one of the easiest programs to work with in my opinion. If you’ve been a traffic director and work with other systems, this would be by far the best. So easy to maneuver through logs, orders and copy. When I need help, Marketron is prompt and very friendly to work with. I just can’t say enough about this program and the people. I LOVE IT!
Trena Shaffer

“

We just upgraded from an older version of RadioTraffic a year ago. The functionalities of Premier have made my job easier!
Myrna Priest

“

We have been using RadioTraffic for many years now and are very pleased. In those years, we have never had any trouble that could not be resolved quickly. It’s cut down on our workload by 90% when it comes to electronically billing. I would recommend this program to anyone in the radio business.
Paula Marx

“

RadioTraffic is easy to use, very flexible and provides a number of useful reporting features that help our teams work efficiently and effectively. And, if we ever have any questions or want to try to do something really custom, the support is great!
Geoff Thaden

Frequently Asked Questions

How much does RadioTraffic^TM cost?

Pricing for RadioTraffic^TM varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.

Can RadioTraffic^TM integrate with other business tools?

Yes! RadioTraffic^TM can integrate with PayNow for an end-to-end electronic invoicing and payment process and connect with Marketron NXT for the creation of digital proposals and orders.

How do I know if RadioTraffic^TM is the right platform for my company?

The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider here.

I’ve heard that traffic system migrations are a pain. How long is the implementation process for RadioTraffic^TM?

Going live on RadioTraffic^TM usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations here.

What kind of training and documentation is available for RadioTraffic^TM?

During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also access on-demand video lessons for RadioTraffic^TM.

Where can I go for help if I have questions about RadioTraffic^TM?

Once you’re done working with our implementation team to go live on RadioTraffic^TM, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.