About Marketron

Marketron empowers innovators in the broadcast and media industry to strengthen their market leadership by delivering more scalable, predictable and reliable revenue. With Marketron's products and services, users can successfully propose, price and execute multimedia advertising campaigns across all revenue streams, including television, radio, O&O and digital media. With 50 years of industry leadership, Marketron serves more than 6,000 media organizations globally and manages $5 billion in annual U.S. advertising revenue, representing more than 1 million advertisers. Marketron is owned by Diversis Capital.

It’s a fact: We power the most successful broadcast organizations.

6000

broadcaster companies rely on Marketron daily

$5B

$5 billion in advertising revenue managed

active users depend on Marketron solutions

Leadership Team

Jim Howard

Chief Executive Officer

Jim has 25 years of leadership in technology and software companies. He co-led the process to acquire Marketron as part of Diversis Capital and spent the past three years as an operating partner, board member and advisor. Jim was the founder and CEO of CrownPeak Technology, the first cloud provider of Web Content Management. Before that, Jim worked for USWeb/CKS and successor company MarchFIRST, where he rose to partner and then ran sales and operations for the western U.S. In the late 90s, Jim was a founding member of one of the first internet technology companies, W3-design. He holds special advisory and board roles for several prominent software companies and is on the advisory committee for Santa Monica-based incubators Amplify and Mucker Labs.

Jimshade Chaudhari

SVP Product

As senior vice president of product, Jimshade is responsible for the product strategy, roadmap, user experience and customer adoption across Marketron’s portfolio of products. Jimshade brings extensive product experience in the mobile, entertainment and video streaming areas. The products he’s worked on have received numerous accolades, including “Best of Show at CES” and “CES Best Video Product.” He spent the previous decade prior to joining Marketron, leading product organizations in highly competitive industries, most recently as the vice president of product and partnerships for Sling TV, the nation’s first and leading live OTT streaming service.

Mike Jackson

SVP Engineering

As senior vice president of engineering, Mike Jackson oversees all Marketron’s engineering team and efforts. Jackson brings extensive experience building and improving software products with distributed agile teams. Under his leadership, Marketron creates world-class software that will help its customers succeed in a fast-changing marketplace. Prior to joining Marketron, Mike was the vice president of software engineering at Pearson, the leader in learning technology, where he oversaw global software engineering. Jackson has also held leadership positions developing industry-leading enterprise software products at Oracle, Peoplesoft and J.D. Edwards.

Todd Kalman

SVP Sales

As senior vice president of sales, Todd Kalman oversees revenue development, sales and account management across all product lines. With more than 20 years of senior radio sales leadership at iHeartMedia and CBS Radio, Todd knows every aspect of the broadcast business, including national, local, digital, programming and operations. This translates into customizing the best solutions to meet each customer’s needs and helping shape Marketron’s pipeline of products and services for optimal customer benefit. Todd has trained and mentored hundreds of salespeople and driven station revenues to exceed budget. He is always eager to use his experience to help customers achieve success.

Jeff London

SVP Client Services

As senior vice president of client services, Jeff London oversees implementations and training, support services and IT functions. Focused on ensuring responsive, exceptional service, Jeff brings a decade of practical experience and success in a breadth of roles at Marketron. These include product management, customer support, implementations, continuous improvement, human resources, marketing, quality control, business operations and analysis, contract management and client relations. Prior to joining Marketron, London led and managed business operations for media companies in the internet, print and broadcast industries.

Bo Bandy

SVP Marketing

As the senior vice president of marketing, Bo focuses on adopting and expanding Marketron’s digital platform by increasing customer adoption, engagement and market share across 7,000 customers. Her team is responsible for strategic, data-focused demand generation, nurture and retention programs. Prior to Marketron, Bo managed marketing and communications strategy and execution, including demand generation, brand management, media relations, marketing promotions, social media strategy and execution, special events and digital programs for both B2B and B2C companies, including aviation tech companies, technology startups, video game giants, telecoms, and healthcare non-profits.

Christian Kligora

SVP Client Success

As senior vice president of client success, Chris oversees the SaaS and digital client success teams. He brings more than 25 years of proven expertise in client-first relationships to the role. His unique service leadership background and data-driven approach to DMS solutions provide true partnerships with his clients. Prior to joining Marketron, Chris was vice president of client success for Gannett/USA Today's National Brands and Executive accounts team.

Greg Aimone

VP Solutions

As the Vice President of solutions, Greg works with clients to ensure all of Marketron’s offerings are put to great use. His team is responsible for providing professional services associated with Marketron products — scoping, delivering and ensuring the success of both onboarding and tuning projects for our clients. Prior to Marketron, Greg managed Customer Success, professional services, and support for dozens of high-growth SaaS organizations.

Matt Wellner

Chief Financial Officer

Matt Wellner has more than 10 years of financial and accounting experience. His wholesale and retail experience enabled him to provide unique insights into Marketron’s business. He joined the team in 2014 and has been influential in instituting policies that streamline processes and reduce costs. Matt began his career at Eddie Bauer as a financial analyst in the retail operations department. He then leveraged his strong retail background to obtain a role as controller at SCOTT Sports SA. Matt spent seven years at SCOTT in the outdoor sports market. He had the opportunity to work with subsidiaries throughout the globe and played a significant role in strategic M&A.

Locations

In offices and remotely around the globe.

Hailey, ID

Corporate Headquarters

101 Empty Saddle Trail
Hailey, ID 83333

Denver, CO

1520 Market Street, Third Floor
Denver, CO 80202

Opelika, AL

508 South 7th Street
Opelika, AL 36801

AUS

Sydney, Australia

Toll-free : 1 (800) 476-7226 | Fax : (208) 788-6273

Careers

Marketron embraces a performance-based culture, rewarding top performers and promoting from within.

Marketron is continually searching for intelligent, resourceful and motivated professionals to join our team. We only accept resumes for open positions. If you would like to inquire with us regarding any potential future career openings, or current openings listed below (if any), please contact us at jobs@marketron.com.

Marketing Operations Manager

Job Description

Position: Marketing Operations Manager
Department: Marketing
Location: Remote
Reports to: Director of Marketing

About Marketron:

Marketron is the leading provider of business software solutions and services for broadcasters, offering revenue management, revenue generation and an array of digital audience engagement solutions. With more than 7,000 media organizations served globally, Marketron manages an estimated $15 billion in annual advertising revenue. Headquartered in Hailey, Idaho with offices in Denver, Colorado, Opelika, Alabama, and Toronto, Ontario. Marketron is owned by Diversis Capital.

Summary:

Are you a problem solver? Are you looking for a scrappy, start-up vibe at a well-established and stable company? Is attention to detail your superpower?

Marketron is looking for a Marketing Operations Manager to execute marketing programs, ensure efficient marketing data flow, and develop reports and dashboards for our growing organization. Email marketing is crucial, but this role will also play a critical role in managing customer data and how it’s exchanged across the organization.

This position is ideal for a constantly curious problem solver who loves a challenge and wants to have an impact. We need a strategic thinker who has an eye for the details and is willing to roll up your sleeves to try new things.

You’ll be the sole marketing ops person on the team, giving you the opportunity to build a world-class program from the ground up.

How will you make a difference?

Marketing execution:

Daily management of Pardot in support of marketing campaigns and communications; maintain strong integration between Pardot/Salesforce and other systems
Work with stakeholders across the organization to ensure customer communication is best-in-class regardless of the platform it is sent from
Design workflows and templates
Execute ABM, nurture and triggered campaigns within Pardot
Collaborate to implement campaign forms, landing pages, emails, webinars, and other technical integrations critical to the marketing engine
Embrace a test-and-learn mindset, A/B testing and best practices to optimize all aspects of email campaigns.

Tools and integrations:

Support system integration and management of marketing technology including webinar platforms, survey tools, CMS, etc.
Work closely with Salesforce administrator on CRM strategy

Reporting and analytics:

Establish and deliver marketing reporting, dashboards and analysis on performance, conversions and effectiveness.
Develop a closed-loop feedback process that provides insight into the effectiveness of marketing processes for better qualification and engagement.

Database strategy:

Data mine from prospects and customers in CRM to formulate segmented communications lists
Responsible for data cleanliness strategy including managing unsubscribes/opt-outs, and plan to improve data
Import lists and data from other platforms

Qualifications, Required Skills, Experience and Talents

BS or BA in a marketing, technical or business discipline
3+ years of marketing operations experience within a B2B environment
Strong marketing automation experience (Pardot a plus)
Salesforce experience is a must and experience with WordPress, ChurnZero, GoTo Webinar, SurveyGizmo, Asana, ZoomInfo, Salesloft, Calendly and other tools a plus
Demonstrated proficiency with database design concepts, modelling, and segmentation
Lead generation and customer campaign/program experience and an understanding of marketing funnel metrics and life-cycle processes
Email marketing experience, including deliverability, compliance, split testing and optimization
Possess an analytical mind and recommend actions/changes based on insightful data mining
Excellent organizational skills, with strong attention to detail
Strong written and verbal communications skills

Apply Today

Please email us at jobs@marketron.com and include the following information:

Cover Letter with the position you’re applying for
Resume
Start Date
LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer