About Marketron

Job Description

Position:  Senior Paid Search Analyst
Department:  Digital Operations
Reports to:  VP, Digital Operations

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

With expertise built on 50 years of industry leadership, Marketron proudly supports the media industry at the local, state, and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. www.marketron.com

Summary:

The Senior Paid Search Analyst manages online campaigns with our primary search partners, Google and Bing.   This position will involve, but is not limited to, creating and monitoring search ads, trafficking and optimizing search ads and keywords on the search network, and managing inventory and production of campaign keyword lists.  This position will also serve as a strategic advisor and subject matter expert in Paid Search to internal teams as well as to Marketron’s clients and their advertisers.  The Senior Paid Search Analyst will develop and execute strategic and tactical initiatives designed to achieve our clients’ Paid Search program goals.

Essential Duties (Including but not limited to the following):

• Assist in maximizing campaign exposure to a target audience.
• Create compelling ad copy within search engine specs with continued testing of creative appeals, messaging and brand positioning.
• Develop a spending strategy across keyword groups and engine partners.
• Daily bid-management per keyword/ad group and general placement of client budgets.
• Execute testing strategies across all major campaign assets or controls for success.
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies.
• Generate and assemble internal reports, including front end data and backend accountability.
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews and End of Year analysis.
• Careful attention to salient metrics and price points.
• Complete activities according to best practices, standard operating procedures, and team member guidance.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team learnings.
• Collaborate and partner with internal teams, search engine partners, and client teams.
• Mentor and effectively delegate tasks and responsibilities to junior members on the team.

Desired Skills and Experience:

• Bachelor’s degree or equivalent work experience with at least 3-5 years of experience working in paid search.
• Hands on experience in managing monthly campaign budgets from $50k – 150k+.
• Google AdWords (Fundamentals & Advanced) certifications, additional certifications a plus.
• Experience with paid search platforms like Matchcraft, Acquisio, Kenshoo.
• Problem solving & decision making – ability to use logic and methods to solve difficult problems, probes fruitful sources for input, makes good decisions based upon a mixture of analysis, wisdom, experience, and judgement.
• Ability to understand client goals and how they translate into media strategy when applied via online technologies.
• Ability to effectively communicate processes and tactics to internal team members.
• Extremely detail-oriented with the ability to manage multiple data points and analysis for a volume of campaigns.

Working Conditions:

• May be exposed to moderate noise levels in an open concept office (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position:  Programmatic Campaign Manager
Department:  Digital Operations
Location:  Remote
Reports to:  Director of Ad Operations

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

With expertise built on 50 years of industry leadership, Marketron proudly supports the media industry at the local, state, and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. www.marketron.com

Summary:

Unique opportunity with a Mobile Marketing and Digital Advertising leader

We operate in a fast paced, customer-focused, dynamic environment where everyone on the team is committed to the growth of our company. Highly entrepreneurial, our success comes from employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward performance, support individual development and foster a fun work environment.

The position of Programmatic Campaign Manager is responsible for the execution of programmatic digital advertising campaigns leveraging state-of-the art proprietary and 3^rd party media-buying and ad-serving platforms.  The CM’s role is focused on achieving campaign KPIs and collaborates closely with the Sales and Client Development Team to deliver best in class service and performance to accelerate Marketron’s digital growth.  Daily tasks include ad trafficking, campaign management, reporting, and communicating and resolving discrepancies.

Opportunity for advancement and higher levels of responsibility exist based on company and individual performance.

Responsibilities:

• Manage multichannel programmatic campaigns (desktop, mobile, video, OTT, digital audio) across multiple DSPs, while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc. while providing daily breakdown to management of ways to improve campaign performance
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with client objectives
• Serve as a Subject Matter Expert for our clients and help translate complex strategies and technologies into simpler concepts to increase awareness and understanding within digital advertising.
• Capability of trafficking all creatives and setting campaigns up prior to launch date
• Ability to speak to Marketron’s differentiation of in-market audiences and highlight unique capabilities for clients
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems

Requirements & Qualifications:

• Bachelor's Degree
• 2+ years experience in ad operations, campaign management, or media-buying in an adtech, SAAS, or agency environment.
• Strong knowledge of DSPs and programmatic platforms such as The Trade Desk, Centro, Simpli.fi, and/or MediaMath.
• Previous experience in data analysis – providing and explaining performance reporting for digital campaigns.
• Extremely detail-oriented, with the ability to prioritize and manage time efficiently
• Have the ability to provide timely feedback to colleagues, superiors, and partners
• Proficiency in Excel & Microsoft PowerPoint
• Have the ability to act as a proactive part of the Marketron team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization

Working Conditions:

• Constantly involves sitting, using hands to handle or feel, reaching with hands and arms, talking and hearing
• Must have sufficient manual dexterity to work with the fingers and to reach/handle items
• Involves light physical activity performing non-strenuous daily activities of primarily administrative nature
• May be exposed to moderate noise levels (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends
• May require occasional travel

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position:  Senior Product Manager
Department:  Product / Marketing
Location:  Hailey ID, Opelika AL, Denver CO, Remote
Reports to:  Director of Product

Summary:

Marketron is a PE-backed company with majority market-share in the radio broadcast industry. As we continue to invest in our software and leverage our significant market-share we look to deliver solutions that enable our customers to evolve into the future of broadcast. We are looking for a strong Product Manager with experience in building Order Management Systems to help us grow our product offerings into the future. If you are passionate about building products that customers love and want to own a new offering and its strategic evolution, this is a great role for you. Come join the team and help us deliver meaningful growth for the company.

The Role:

You will provide the vision and strategy for a new product offering and work cross functionally to achieve your vision. This role will leverage an existing product to create a standalone product offering and work with existing Product Managers to define a shared vision for how to integrate within our overall product ecosystem. We are looking for a strong Product Manager with the associated experience in:

• Conducting customer interviews for discovery and feedback, and distilling those findings into actionable results
• Being the voice of the customer from concept to launch and through ongoing support
• Setting a product vision with a solid knowledge of the various constraints of the business (from Marketing, Sales, Support, Finance, Legal, etc.)
• Working with Engineering and UX to deliver that vision
• Supporting Sales and Product Marketing in go-to-market and pricing strategies
• Tracking industry trends and the competitive landscape as they pertain to the product
• Influencing your teammates, as well as colleagues, stakeholders, and key executives, through your use of data and logic

We are also looking for someone with relevant experience in the type of product you will be supporting, an Order Management System, ideally in a broadcast or digital advertising environment.

Basic Qualifications:

• 5+ years Product Management experience
• Domain experience with Order Management systems in omnichannel advertising environments, preferably within the broadcast or digital space
• Demonstrated understanding of the techniques and methods of modern product discovery and product delivery
• Excellent analytical and quantitative abilities to build business cases and priorities
• Be scrappy and entrepreneurial, thriving in ambiguous environments to deliver outcomes
• Bachelor's degree or equivalent experience

Preferred Qualifications:

• Experience in Inventory and Yield Management, as part of your Order Management System experience
• Experience integrating different and/or acquired products
• Experience at startup or small companies
• Preference for those local to Denver, but open to remote employees

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position: Senior Client Development Manager
Location:  Denver, CO
Department:  Client Services
Reports to:  Manager, Client Development

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

With expertise built on 50 years of industry leadership, Marketron proudly supports the media industry at the local, state and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. www.marketron.com

Summary:

The Senior Client Development Manager (Senior CDM) is focused on customer satisfaction with our digital offerings and expanding the adoption and margin growth within our premium digital account base. The Senior CDM specializes in facilitating our larger, more digitally advanced client’s growth and managing their inherently more complex relationships. The Senior CDM manages the post-onboarding period of the customer lifecycle to drive customer engagement, continued usage, and ongoing growth.  A skillful Senior CDM understands the digital and broadcast advertising industries, the business of SaaS software delivery, has a passion for technology, is obsessed with helping customers succeed, has a knack for building strong business relationships and loves working in a fast-paced environment.

The Senior Client Development Manager lives and breathes troubleshooting and is an expert in jumping in to guide customers toward successful resolution of their issues.  This includes direct action as well as triaging issues and acting as an “air traffic controller” in organizing a company response to customer issues that need specialized attention and knowledge to address.

The Senior CDM leverages his/her expertise to serve as an advocate internally for our digital clients and marshals resources to meet customer needs where possible.  The Senior CDM is comfortable and excited by having regular conversations with executive-level contacts all the way down to sales reps in the field. The Senior CDM is skilled in de-escalating customers and handling difficult, challenging conversations while serving as a trusted resource and guide on their digital journey.

Essential Duties (Including but not limited to the following):

• The Sr. CDM serves as the primary contact for our digital customers and is responsible for developing long-term trusted relationships and ensuring customers’ complete satisfaction. In the case where a software customer has an assigned separate CSM, the Senior CDM will coordinate with the CSM to align customer value objectives and achieve daily success.
• The Sr. CDM is a virtual agent for the customer – performing the majority of his/her duties remotely. In cases where clients may benefit or need in-person support, the Sr. CDM will collaborate with Sr. Director of Digital Strategy to identify opportunities to enlist the services of the Training & Onboarding team.
• CDMs proactively reach out to, coach and support our customers’ digital sales managers and end-users. This includes ongoing product education, developing digital sales strategies, and helping customers prepare sales presentations.  Sr. CDMs  may virtually attend sales presentations by our customers serving as their digital subject matter experts to their advertisers.
• The Sr. CDM specializes in developing strong relationships within a client’s leadership team with the goal of becoming their trusted digital product advisor and problem solver. A primary goal is to gain the customer’s confidence in Marketron’s ability to help overcome challenges that may hinder the client’s ability to sell digital advertising.
• The CDM team advocates for the customer and works closely with our digital operations group to coordinate communication and response to any non-routine issues
• CDMs work closely with the Sr. Dir Digital Strategy to ensure Marketron and our customers are each living up to our commitments from our joint growth goals and alignment planning work, run by our Sr. Dir of Digital Strategy.
• The CDM team will react to and coordinate responses to Level 2 support issues and escalations from the customer. CDMs will follow support protocols to log and resolve issues.
• CDMs are responsible for customer communication about product changes, upcoming releases, base-wide training and content releases
• The CDM team will provide regular account progress updates across all the metrics we measure, both to the customer and to our teams internally.
• The CDM team will work closely with the CSM team on the preparation and delivery of regular Executive Business Reviews (EBRs) to the customer. This will sometimes include onsite presentations.
• Identify account expansion opportunities and work with Sales to win them
• Partner with Sales team during discussions with prospects to help increase new business win rate and current customer renewal rate
• Develop, prepare and nurture customers for advocacy, including Case Studies, Webinars and Customer Referrals
• Function as Subject Matter Experts to assist the Content team with the development of materials supporting effective customer adoption and system use
• Actively assess quality and effectiveness of client interaction points and working processes impacting the client experience. Work with key stakeholders to apply continuous improvement and discover new opportunities to grow client engagement and usage leveraging industry best practices.
• Monitor customer health scores, identify risk, and work cross-functionality to deliver recommendations to improve customer satisfaction.

Personal Characteristics and Qualifications:

• Excellent proactive communication skills.  Outstanding written communication skill.
• Strong salesmanship skills and comfort asking for customer commitments.
• Experience with and a desire to learn and guide others in the use of best-practices in digital sales.
• At least 4 years of experience working within digital advertising, agency experience or operations experience preferred.
• At least 2 years of experience in a sales or account management role (can overlap with digital experience above).
• A strong understanding of the broadcast industry is a huge plus, but not required. A strong desire to continuously expand knowledge of the broadcasting business is required.
• Resilient and hard-working
• Self-motivated team player that has ideas on fresh new ways to exceed customer’s expectations
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Demonstrated technical problem-solving abilities
• Highly developed project management skills and knowledge
• Strong customer service skills in conflict resolution and customer de-escalation techniques
• Must be confident working cross-departmentally to achieve results
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
• Ability to multi-task and perform under pressure
• Available and willing to be rapidly responsive to urgent client needs, day or night
• Must possess a sense of urgency in resolving issues and empathy for the customer
• Must be a voracious continuous learner.

Exclusions

• This team is not a sales team. They are not part of the process of bringing in new accounts. They will, however, play a supporting role to help of convince markets in partially penetrated accounts to shift to our platform.
• While this team will do product training and product demos as needed to help customers use the product effectively, this is not an onboarding team. This team is not responsible for in-person training, in-person ride-alongs, etc.
• This team will support the digital operations team in customer responses when needed but won’t own customer communication for routine support or campaign issues

Working Conditions:

• May be exposed to moderate noise levels in an open concept office (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends
• May require travel domestically

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position: Client Development Manager
Location:  Denver, CO
Department: Client Services
Reports to: VP of Digital Operations

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

With expertise built on 50 years of industry leadership, Marketron proudly supports the media industry at the local, state and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. www.marketron.com

Summary:

The Client Development Manager (CDM) is focused on customer satisfaction with our digital offerings and expanding the adoption and margin growth within our digital account base. The CDM manages the post-onboarding period of the customer lifecycle to drive customer engagement, continued usage, and ongoing growth.  A skillful CDM understands the digital and broadcast advertising industries, the business of SaaS software delivery, has a passion for technology, is obsessed with helping customers succeed and loves working in a fast-paced environment.

The Client Development Manager lives and breathes troubleshooting and is an expert in jumping in to guide customers toward successful resolution of their issues.  This includes direct action as well as triaging issues and acting as an “air traffic controller” in organizing a company response to customer issues that need specialized attention and knowledge to address.

The CDM leverages his/her expertise to serve as an advocate internally for our digital clients and marshals resources to meet customer needs where possible.  The CDM is skilled in de-escalating customers and handling challenging conversations while serving as a trusted resource and guide on their digital journey.

Essential Duties (Including but not limited to the following):

• The CDM serves as the primary contact for our digital customers and is responsible for developing long-term trusted relationships and ensuring customers’ complete satisfaction. In the case where a software customer has an assigned separate Client Success Manager (CSM), the CDM will coordinate with the CSM to align customer value objectives and achieve daily success.
• The CDM is a virtual agent for the customer – performing the majority of his/her duties remotely. In cases where clients may benefit or need in-person support, the CDM will collaborate with Sr. Director of Digital Strategy to identify opportunities to enlist the services of the Training & Onboarding team.
• CDMs actively reach out to, coach and support our customers’ digital sales managers and end-users. This includes ongoing product education, developing digital sales strategies, and helping customers prepare sales presentations.  CDMs may virtually attend sales presentations by our customers serving as their digital subject matter experts to their advertisers.
• The CDM team advocates for the customer and works closely with our digital operations group to coordinate communication and response to any non-routine issues.
• CDMs work closely with the Sr. Dir Digital Strategy to ensure Marketron and our customers are each living up to our commitments from our joint growth goals and alignment planning work, run by our Sr. Dir of Digital Strategy.
• The CDM team will react to and coordinate responses to Level 2 support issues and escalations from the customer. CDMs will follow support protocols to log and resolve issues.
• CDMs are responsible for customer communication about product changes, upcoming releases, base-wide training and content releases.
• The CDM team will provide regular account progress updates across all the metrics we measure, both to the customer and to our teams internally.
• The CDM team will work closely with the CSM team on the preparation and delivery of regular Executive Business Reviews (EBRs) to the customer. This will sometimes include onsite presentations.
• Identify account expansion opportunities and work with Sales to win them.
• Partner with Sales team during discussions with prospects to help increase new business win rate and current customer renewal rate.
• Develop, prepare and nurture customers for advocacy, including Case Studies, Webinars and Customer Referrals.
• Function as Subject Matter Experts to assist the Content team with the development of materials supporting effective customer adoption and system use.
• Actively assess quality and effectiveness of client interaction points and working processes impacting the client experience. Work with key stakeholders to apply continuous improvement and discover new opportunities to grow client engagement and usage leveraging industry best practices.
• Monitor customer health scores, identify risk, and work cross-functionality to deliver recommendations to improve customer satisfaction.

Personal Characteristics and Qualifications:

• Possess excellent proactive communication skills including outstanding written communication aptitude.
• Salesmanship and comfort asking for customer commitments required.
• Experience with and a desire to learn and guide others in the use of best-practices in digital sales.
• 1-2 years’ experience working within digital advertising, agency experience or operations experience preferred.
• Have a strong understanding of and a desire to continuously expand knowledge of the broadcasting business.
• Be resilient and hard-working.
• Proven as a self-motivated team player that has ideas on fresh new ways to exceed customer’s expectations.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
• Ability to multi-task and perform under pressure.
• Demonstrated technical problem-solving abilities.
• Have highly developed project management skills and knowledge.
• Keep strong customer service skills in conflict resolution and customer de-escalation techniques.
• Must be confident working cross-departmentally to achieve results.
• Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization.
• Ability to multi-task and perform under pressure.
• Available and willing to be rapidly responsive to urgent client needs, day or night.
• Must possess a sense of urgency in resolving issues and empathy for the customer.

Exclusions:

• This team is not a sales team and will not be part part of the process of bringing in new accounts. They will play a supporting role to help convince markets in partially-penetrated accounts to shift to our platform.
• While this team will do product training and product demos as needed to help customers use the product effectively, this is not an onboarding team. This team is not responsible for in-person training, in-person ride-alongs, etc.
• This team will support the digital operations team in customer responses when needed but will not own customer communication for routine support or campaign issues.

Working Conditions:

• May be exposed to moderate noise levels in an open concept office (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends
• May require travel domestically

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer