About Marketron

Job Description

Position:  Integrated Media Strategist
Department: Client Services
Location:  Remote
Reports to:  Senior Manager, Digital Transformation and Enablement

About Marketron:

Marketron is the leading provider of business software solutions and services for broadcasters, offering revenue management, revenue generation and an array of digital audience engagement solutions to drive growth. With more than 7,000 media organizations served globally, Marketron manages an estimated $15 billion in annual advertising revenue. Headquartered in Hailey, Idaho with offices in Denver, Colorado and Opelika, Alabama. Marketron is owned by Diversis Capital. www.marketron.com

Summary

Broadcasters turn to Marketron when seeking to jump start and fast-track their integrated media sales efforts!  In this full-time position, the Integrated Media Strategist (IMS) leads these initiatives by immersing oneself into a radio or TV group’s culture and its people, simultaneously wearing the hats of trainer, coach, and subject matter expert throughout a typical 6-to-12-month engagement. The IMS is a professional services resource to the broadcaster, responsible for partnering with sales leadership to generate and grow digital marketing service revenue for the client company.

The Integrated Media Strategist is equally conversant regarding the benefits of both traditional and digital media, and displays proven success at selling a large portfolio of third-party digital media solutions, including but not limited to Targeted Display, Geofencing, OTT/CTV, Paid Search (SEM), Social Media, Streaming Audio, Digital Video, and YouTube TrueView ads. They will have a robust digital acumen and be highly skilled at conducting high level consultative conversations with digital agencies, media buyers and local business owners. In addition, the IMS has superior knowledge of new and emerging digital advertising technologies and strategies.

Essential Duties (including but not limited to the following):

• Collaborates with corporate and/or local sales leaders to ensure consistency in sales methodology, terminology, and other client-driven criteria.
• Leads a series of sales training sessions to implement go-to-market strategies for both sales process and a variety of digital products.
• The IMS works with Account Executives on strategizing for sales calls, developing proposals and digital strategies, assisting on sales calls and developing opportunities that drive customer results.
• Remotely assist local account executives in “four-legged” call situations.
• Develop effective and efficient digital marketing strategies for agencies and direct clients
• Works with local Sales Managers to ensure deadlines are met and client performance is delivered as promised.
• Supports an active dialogue with Marketron Client Development Managers to ensure campaigns are aligned with desired customer outcomes.
• Creativity, flexibility, and ability to change and learn with our industry are also keys to success.
• Provides ongoing recommendations to Account Executives and clients to upsell and cross-sell multiple digital and broadcast product offerings.

Personal Characteristics and Qualifications:

• Minimum 4 years sales experience in broadcast and digital media sales
• Bachelor's degree or equivalent experience
• Significant knowledge of digital marketing services and effective use for clients
• Ability to independently develop advanced and value based digital strategy recommendations
• Ability to analyze digital performance metrics, identify trends and make appropriate recommendations for campaign refinement and/or optimizations
• Motivated, enthusiastic, self-starter with entrepreneurial spirit, with ability to work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Excellent follow-up, strong organizational skills and attention to detail
• Up to date on latest trends in digital marketing service industry
• Resourceful, self-motivated and skillful multi-tasker
• Proficient in PowerPoint, Excel, and ability to become proficient on digital platforms (Pitch, NXT)
• Demonstrated experience and success in new business development
• Full working knowledge of all aspects of Digital Marketing including Google Analytics, OTT / CTV Video Services, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), and Social Media Advertising.
• Google or IAB DMSC Certification preferred

Working Conditions:

• May be exposed to moderate noise levels in an open concept office (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends
• May require travel domestically
• Physical Demands: Sedentary work
• Work Environment Set: Office: normally performed in a typical interior/home office environment
• Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position:  Sr. Project Manager, Sales Cloud
Department: Client Services
Location:  Hailey, Denver, Opelika, Remote

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for radio, television, and digital outlets. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities. With expertise built on 50 years of industry leadership, Marketron proudly supports the broadcast industry at the local, state, and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 100,000 advertisers. Marketron is owned by Diversis Capital. To learn more visit www.marketron.com.

Summary

The Sr. Project Manager brings a mix of demonstrated project management capabilities, exceptional organizational and self-management qualities, strong leadership capabilities, effective written and verbal communication skills and a relentless drive to see customers learn to thrive using Marketron’s software to grow their revenue.

The Sr. Project Manager works proactively with clients to develop and monitor project plans to organize and ensure successful execution of projects to roll out the Sales Cloud system and its peripheral products, integrations and services, ensuring that the client is trained and effectively using the software. The Sr. Project Manager will organize the client and cross-functional teams to provide a high-value and successful onboarding experience that prepares them to transition to the next phase of their customer journey. The Sr. Project Manager serves as the constant and primary point of contact throughout Sales Cloud rollouts and either directly provides solutions or guides customers to resources for solution support, additional training, or other resources necessary for the customer to reach their final implementation objectives and be handed off to Customer Success and our Support teams for post-onboarding initiatives.

In addition, the Sr. Project Manager will serve as an expert in all aspects of the Sales Cloud product setup, assisting in the development of materials and infrastructure to improve customer outcomes and streamline the onboarding process. This person will communicate project status internally and externally and ensure project documentation is updated.  In addition to scheduling and facilitating required meetings, the Sr. Project Manager will effectively manage change requests, identify and manage risks, and escalate issues requiring management attention.  Extensive working knowledge of project management of software installation best practices is necessary for success in this position.

The end goal of the Sr. Project Manager is to drive elevated levels of customer adoption, usage, and satisfaction with the Sales Cloud product. The Sr. Project Manager must be ready and capable of rolling up his/her sleeves, owning the process, and ready to jump in at any stage of the installation project when required.  The Sr. Project Manager owns the onboarding process and the customer relationship during the project and works tirelessly to ensure that customers are informed, prepared, on-time, accountable, and equipped to be moved into a post-onboarding phase on an agreed-upon timetable.

Qualifications:

• 5+ years of Software Implementation Project Management experience for external customers is required. PMP or similar certification highly regarded.
• 3+ years of experience in Broadcast or Digital Sales/Operations
• Deep and proven experience guiding customers through complex processes, collaboratively building and adhering to schedules/timelines, and creating client accountability while owning ultimate project success responsibility
• Exceptional interpersonal skills and ability to persuade in order to provide influence without authority
• World-class project management and organization skills
• Demonstrated ability to successfully organize multi-phase projects involving multiple teams, and multiple concurrent projects
• Exceptional oral and written communication skills
• Exceptional listening, presentation, and training skills
• Able to work effectively under pressure
• Proven ability and innate desire to meet deadlines
• Able to work well individually and in a team environment
• Able to balance competing tasks and juggle multiple projects in a rapidly changing environment
• Desire to be a subject matter expert in Marketron’s software platforms
• Fluent in MS Office applications including PowerPoint, Word, Excel, and various project management software
• Software functionality acumen and ability to learn quickly
• Willing to exercise complete accountability and take ownership for the success of a project

Working Conditions:

• May be exposed to moderate noise levels in an open concept office (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends
• May require travel domestically

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position:  Senior Paid Search Analyst
Department: Digital Operations
Location:  Any Marketron office or remote
Reports to:  VP, Digital Operations

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

With expertise built on 50 years of industry leadership, Marketron proudly supports the media industry at the local, state, and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. www.marketron.com

Summary

The Senior Paid Search Analyst manages online campaigns with our primary search partners, Google and Bing.   This position will involve, but is not limited to, creating and monitoring search ads, trafficking and optimizing search ads and keywords on the search network, and managing inventory and production of campaign keyword lists.  This position will also serve as a strategic advisor and subject matter expert in Paid Search to internal teams as well as to Marketron’s clients and their advertisers.  The Senior Paid Search Analyst will develop and execute strategic and tactical initiatives designed to achieve our clients’ Paid Search program goals.

Essential Duties (Including but not limited to the following):

• Assist in maximizing campaign exposure to a target audience.
• Create compelling ad copy within search engine specs with continued testing of creative appeals, messaging and brand positioning.
• Develop a spending strategy across keyword groups and engine partners.
• Daily bid-management per keyword/ad group and general placement of client budgets.
• Execute testing strategies across all major campaign assets or controls for success.
• Understand client goals and how to maximize those measures of success through tactical strategies and technologies.
• Generate and assemble internal reports, including front end data and backend accountability.
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews and End of Year analysis.
• Careful attention to salient metrics and price points.
• Complete activities according to best practices, standard operating procedures, and team member guidance.
• Monitor and share industry news, online marketing trends, industry tools, and internal cross-team learnings.
• Collaborate and partner with internal teams, search engine partners, and client teams.
• Mentor and effectively delegate tasks and responsibilities to junior members on the team.

Desired Skills and Experience:

• Bachelor’s degree or equivalent work experience with at least 3-5 years of experience working in paid search.
• Hands on experience in managing monthly campaign budgets from $50k – 150k+.
• Google AdWords (Fundamentals & Advanced) certifications, additional certifications a plus.
• Experience with paid search platforms like Matchcraft, Acquisio, Kenshoo.
• Problem solving & decision making – ability to use logic and methods to solve difficult problems, probes fruitful sources for input, makes good decisions based upon a mixture of analysis, wisdom, experience, and judgement.
• Ability to understand client goals and how they translate into media strategy when applied via online technologies.
• Ability to effectively communicate processes and tactics to internal team members.
• Extremely detail-oriented with the ability to manage multiple data points and analysis for a volume of campaigns.

Working Conditions:

• May be exposed to moderate noise levels in an open concept office (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position:  Director/Head of Business Development/Partnerships
Location:  Any Marketron office or remote
Reports to:  SVP Product

About Marketron:

Marketron is the leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.  As we continue to invest in our software, we look to deliver solutions that enable our customers to transform their business in order to remain competitive in the media space.  If you are passionate about creating mutually beneficial partnerships and want to help drive the strategic evolution of our products, this is a great role for you.  Come join the team leading our business development efforts and help us deliver meaningful growth for the company!

Primary Responsibilities:

We’re looking for an individual who can create and manage partnerships with organizations that support Marketron’s business objectives.  You will work closely with our product and business leaders to identify, prioritize, and execute on partnership opportunities.  In addition, you’ll be responsible for developing a deep understanding of the markets surrounding Marketron, and key players for the purposes of build/partner/buy analysis.

The Director/Head of Business Development/Partnerships will:

• Build a vision, strategy, and roadmap for creating strategic partnerships with complementary vendors
• Cultivate relationships with product, sales, and senior leadership at various ad tech organizations
• Work with partners to uncover and create sales opportunities
• Pro-actively identify, prioritize, and close partnership agreements
• Evaluate and manage inbound interest and turn it into partnership opportunities
• Manage and cultivate existing partnerships to keep partners engaged
• Drive adoption of our API program
• Maintain an expert-level understanding of Marketron’s product suite and be able to communicate as much to prospective partners
• Maintain a pulse on the media advertising space through research, a robust rolodex of business contacts and industry events

Experience & Skills:

• Bachelor’s degree or equivalent practical experience
• 7+ years of strategic partnership, business development, or channel partnership experience (preferably in the ad-tech space)
• Ability to construct business terms, negotiate issues, and work with legal to close deals
• Extensive experience in reading, redlining, and augmenting contracts alongside legal resources
• Experience leading complex successful strategic software partnerships
• Creative and structured thinker who finds ways to unblock challenging problems
• Strong communicator comfortable presenting to senior executives internally and externally
• Motivated, self-starter, self-reliant and ambitious

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer

Job Description

Position:  Media Buyer
Department:  Digital Operations
Location:  Remote
Reports to:  Director of Ad Operations

About Marketron:

Marketron is a leading provider of enterprise revenue and profitability management solutions for the media industry. The company offers revenue generation and management solutions, ad tech and mobile advertising platforms, and an array of digital audience engagement tools that drive new growth opportunities.

With expertise built on 50 years of industry leadership, Marketron proudly supports the media industry at the local, state, and international levels, serving more than 6,000 media organizations globally and managing $5 billion in annual U.S. advertising revenue representing more than 1 million advertisers. Marketron is owned by Diversis Capital. www.marketron.com

Summary:

Unique opportunity with a Mobile Marketing and Digital Advertising leader

We operate in a fast paced, customer-focused, dynamic environment where everyone on the team is committed to the growth of our company. Highly entrepreneurial, our success comes from employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward performance, support individual development and foster a fun work environment.

The position of Media Buyer is responsible for the execution of programmatic digital advertising campaigns leveraging state-of-the art proprietary and 3^rd party media-buying and ad-serving platforms.  The CM’s role is focused on achieving campaign KPIs and collaborates closely with the Sales and Client Development Team to deliver best in class service and performance to accelerate Marketron’s digital growth.  Daily tasks include ad trafficking, campaign management, reporting, and communicating and resolving discrepancies.

Opportunity for advancement and higher levels of responsibility exist based on company and individual performance.

Responsibilities:

• Manage multichannel programmatic campaigns (desktop, mobile, video, OTT, digital audio) across multiple DSPs, while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance, optimizations, issues, etc. while providing daily breakdown to management of ways to improve campaign performance
• Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with client objectives
• Serve as a Subject Matter Expert for our clients and help translate complex strategies and technologies into simpler concepts to increase awareness and understanding within digital advertising.
• Capability of trafficking all creatives and setting campaigns up prior to launch date
• Ability to speak to Marketron’s differentiation of in-market audiences and highlight unique capabilities for clients
• Maintain knowledge of media technology buying platforms and analytic tools
• Navigate through variety of third-party systems

Requirements & Qualifications:

• Bachelor's Degree
• 2+ years experience in ad operations, campaign management, or media-buying in an adtech, SAAS, or agency environment.
• Strong knowledge of DSPs and programmatic platforms such as The Trade Desk, Centro, Simpli.fi, and/or MediaMath.
• Previous experience in data analysis – providing and explaining performance reporting for digital campaigns.
• Extremely detail-oriented, with the ability to prioritize and manage time efficiently
• Have the ability to provide timely feedback to colleagues, superiors, and partners
• Proficiency in Excel & Microsoft PowerPoint
• Have the ability to act as a proactive part of the Marketron team, and to act as a self-starter in an environment that encourages creativity, enthusiasm, and organization

Working Conditions:

• Constantly involves sitting, using hands to handle or feel, reaching with hands and arms, talking and hearing
• Must have sufficient manual dexterity to work with the fingers and to reach/handle items
• Involves light physical activity performing non-strenuous daily activities of primarily administrative nature
• May be exposed to moderate noise levels (i.e. computers, printers, or light traffic)
• May be required to work occasionally in evenings and/or weekends
• May require occasional travel

Apply Today

Please email us at jobs@marketron.com and include the following information:

• Cover Letter with the position you’re applying for
• Resume
• Start Date
• LinkedIn Profile URL (if available)

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all duties and responsibilities managed with it.

Marketron is an Equal Employment Opportunity Employer