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Powerful traffic, made simple for lean teams

Intuitive workflows and sophisticated data permissions let traffic managers run one station or dozens, quickly and securely.

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Two radio hosts smiling at each other across a studio desk with laptops and a microphone
Best for
Lean teams and power users
01Maximize

Maximize productivity

Time-saving functionality like easy order entry, electronic order importing, intuitive spot placement and automated report delivery reduce manual work and boost efficiency.

02Streamline

Streamline traffic operations

All daily tasks, including order entry, logs, billing, AR and reporting, are readily available in Visual Traffic’s main menu. Traffic managers can handle multiple responsibilities, markets and stations with ease.

03Modernize

Modernize your stations

A connected ecosystem with our digital advertising and electronic payment solutions improves margins and future-proofs your radio operations.

Studio microphone on a boom arm
Core capabilities

Everything traffic managers need, in one main menu

Whether you operate one station or dozens, efficiency-optimized workflows and sophisticated data permissions enable traffic managers to get their jobs done quickly and securely.

  1. 1Order entry
  2. 2Inventory management
  3. 3Log management and reconciliation
  4. 4Accounts receivable
  5. 5Reporting
  6. 6Cloud-based access and data security
Features

Get more done with smaller teams

Click on each to learn more

Operational flexibilityGet more done with smaller teams thanks to Visual Traffic’s centralized layout and time-saving features. For larger organizations, Extended Order Manager allows salespeople to enter pending orders with user-permissioned access to their relevant data, reducing traffic managers’ workloads.
Linear + digital campaignsIncrease revenue and expand your offerings through an integration with Marketron NXT Digital. It streamlines the workflow of cross-channel proposals, orders, reporting and invoicing. Efficient AR processesImprove cash flow and reduce days outstanding with PayNow and its advertiser-friendly features, including guest checkout and pre-payment requests.
Multimarket reportingMake data-backed business decisions with consolidated reporting for multiple markets in a single database. Save time with the ability to email reports directly from Visual Traffic.
Traffic as a ServiceConnect with us to set up remote trafficking services through TaaS. Our experts manage your traffic operations!
Bundles

Enhance Visual Traffic’s capabilities with bundles and value-added services

Click each tab below to compare the bundle options

PayNow with PayNow Merchant ProcessorAccelerate cash flow and streamline AR processes with an integrated electronic payments platform.Learn more →
Electronic InvoicingSend electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices.Learn more →
Electronic OrdersSave time and reduce errors by automating the order entry process for agencies or rep buying firms.Learn more →
Visual Traffic in the CloudAccess Visual Traffic from anywhere through a web-based portal.
Extended Order ManagerEnable salespeople to enter their own pending orders with user-permissioned access to only the data that is relevant to them.
Traffic as a ServiceGet access to TaaS, which provides remote trafficking services.Learn more →

10 Visual Traffic user licenses included

PayNow with PayNow Merchant ProcessorAccelerate cash flow and streamline AR processes with an integrated electronic payments platform.Learn more →
Electronic InvoicingSend electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices.Learn more →
Electronic OrdersSave time and reduce errors by automating the order entry process for agencies or rep buying firms.Learn more →
Proof of PerformancePreschedule delivery of spot times reports to advertisers and agencies.Learn more →
Network ConnectAutomate the process of receiving network orders, revisions and affidavits.Learn more →
Ecosystem ConnectorsConnect Visual Traffic to automation and other ecosystem partners.
Visual Traffic in the CloudAccess Visual Traffic from anywhere through a web-based portal.
Extended Order ManagerEnable salespeople to enter their own pending orders with user-permissioned access to only the data that is relevant to them.
Traffic Hub ConnectorGet access to Marketron Traffic Hub, which provides remote trafficking services.

20 Visual Traffic user licenses included

NXT AccountsSurface account data from Visual Traffic in Marketron NXT Digital for easy proposal and order creation.
NXT ProposalsBuild proposals that combine digital, airtime and alternative revenue, with fast and easy conversion to orders.
NXT OrdersManage order details, billing settings and creative upload before publishing.
NXT CampaignsGet an in-depth view of campaigns in multiple statuses, with the ability to make changes as needed.
NXT ReportsAccess detailed digital campaign performance metrics, and create and schedule custom reports.
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Get a demo

Ready to see how Visual Traffic can power your radio operations?

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Request a demo today!

Fill out the form to schedule a demo.

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FAQ

Frequently asked questions

Click on each to see the answer

Is Visual Traffic only available as a cloud-hosted system?
No. Visual Traffic can also be an on-premises solution, but we recommend the cloud-hosted version for the best experience and security. Marketron hosts and maintains servers, conducts nightly backups and facilitates upgrades. This model reduces your overhead costs and gives you immediate access to the latest features. Learn more about the benefits of cloud-hosted traffic solutions.
How much does Visual Traffic cost?
Pricing for Visual Traffic varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.
Can Visual Traffic integrate with other business tools?
Yes! Visual Traffic can integrate with Marketron NXT Digital for a streamlined digital + radio campaign workflow and with PayNow for an end-to-end electronic invoicing and payment process. It can also integrate with other business tools like CRM, accounting and automation systems via the Marketron Integration Suite’s connectors and APIs.
How do I know if Visual Traffic is the right system for my company?
The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider.
I’ve heard that traffic system migrations are a pain. How long is the implementation process for Visual Traffic?
Going live on Visual Traffic usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations.
What kind of training and documentation is available for Visual Traffic?
During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also take certification tests and access on-demand training classes for Visual Traffic.
Where can I go for help if I have questions about Visual Traffic?
Once you’re done working with our implementation team to go live on Visual Traffic, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.
Our traffic systems

Our portfolio of traffic products

No matter your organization’s size or structure, we offer a traffic solution to meet your unique needs.

Marketron Traffic

Best for complex, multimarket operations

A robust, feature-rich radio traffic solution optimized to meet diverse operational needs.

Explore Marketron Traffic →

RadioTraffic™

Best for lean teams

A flexible, cost-effective and secure radio traffic system built to support lean teams.

Explore RadioTraffic →
Resources

Discover more about our radio traffic ecosystem and industry trends

Article

Traffic headaches don’t fix themselves. Here’s what does.

 News

Marketron expands digital advertising portfolio with Amazon Ads, premium streaming and live sports

 Article

Why cloud-based ad traffic systems are the future

 Article

Looking to reduce radio traffic system costs? You must consider the total cost of ownership

 Article

What is a radio traffic system?

 Article

Radio traffic system migrations: How Marketron makes them easy

 E-Book

Can your radio traffic system do that?

 Article

Radio traffic reporting solutions every station needs