A streamlined, efficient radio traffic system for power users managing any station structure
Powered by Marketron’s expert support and commitment to providing a modernized, connected radio technology ecosystem, Visual Traffic is an intuitive and comprehensive traffic solution. It’s ideal for radio broadcasters with lean teams and any level of operational complexity. Whether you operate one station or dozens, efficiency-optimized workflows and sophisticated data permissions enable traffic managers to get their jobs done quickly and securely.
Maximize Productivity
Time-saving functionality like easy order entry, electronic order importing, intuitive spot placement and automated report delivery reduce manual work and boost efficiency.
Streamline Traffic Operations
All daily tasks — order entry, logs, billing, AR and reporting — are readily available in Visual Traffic’s main menu. Traffic managers can handle multiple responsibilities, markets and stations with ease.
Modernize Your Stations
A connected ecosystem with our digital advertising and electronic payment solutions improves margins and future-proofs your radio operations.
Order entry
Inventory management
Log management and reconciliation
Accounts receivable
Reporting
Cloud-based access and data security
Operational Flexibility
Get more done with smaller teams thanks to Visual Traffic’s centralized layout and time-saving features. For larger organizations, Extended Order Manager allows salespeople to enter pending orders with user-permissioned access to their relevant data, reducing traffic managers’ workloads.
Linear + Digital Campaigns
Increase revenue and expand your offerings through an integration with Marketron NXT. It streamlines the workflow of cross-channel proposals, orders, reporting and invoicing.
Efficient AR Processes
Improve cash flow and reduce days outstanding with PayNow and its advertiser-friendly features, including guest checkout and pre-payment requests.
Multimarket Reporting
Make data-backed business decisions with consolidated reporting for multiple markets in a single database. Save time with the ability to email reports directly from Visual Traffic.
Available Traffic Hubbing Services
Connect with us to set up remote trafficking services through the Marketron Traffic Hub, whether it’s for short- or long-term coverage.
- PayNow with PayNow Merchant Processor:
Accelerate cash flow and streamline AR processes with an integrated electronic payments platform. Learn More - Electronic Invoicing:
Send electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices. Learn More - Electronic Orders:
Save time and reduce errors by automating the order entry process for agencies or rep buying firms. Learn More - Visual Traffic in the Cloud:
Access Visual Traffic from anywhere through a web-based portal. - Extended Order Manager:
Enable salespeople to enter their own pending orders with user-permissioned access to only the data that is relevant to them. - Traffic Hub Connector:
Get access to Marketron Traffic Hub, which provides remote trafficking services. - Visual Traffic user licenses:
10
- PayNow with PayNow Merchant Processor:
Accelerate cash flow and streamline AR processes with an integrated electronic payments platform. Learn More - Electronic Invoicing:
Send electronic invoices to all advertisers and agencies, including spot, non-spot and co-op notary invoices. Learn More - Electronic Orders:
Save time and reduce errors by automating the order entry process for agencies or rep buying firms. Learn More
- Proof of Performance:
Preschedule delivery of spot times reports to advertisers and agencies. Learn More - Network Connect:
Automate the process of receiving network orders, revisions and affidavits. Learn More - Ecosystem Connectors:
Connect Visual Traffic to automation and other ecosystem partners.
- Visual Traffic in the Cloud:
Access Visual Traffic from anywhere through a web-based portal. - Extended Order Manager:
Enable salespeople to enter their own pending orders with user-permissioned access to only the data that is relevant to them. - Traffic Hub Connector:
Get access to Marketron Traffic Hub, which provides remote trafficking services.
- Visual Traffic user licenses:
20
- NXT Accounts:
Surface account data from Visual Traffic in Marketron NXT for easy proposal and order creation. - NXT Proposals:
Build proposals that combine digital, airtime and alternative revenue, with fast and easy conversion to orders. - NXT Orders:
Manage order details, billing settings and creative upload before publishing. - NXT Campaigns:
Get an in-depth view of campaigns in multiple statuses, with the ability to make changes as needed. - NXT Reports:
Access detailed digital campaign performance metrics, and create and schedule custom reports.
What Our Clients Are Saying
Frequently Asked Questions
Is Visual Traffic only available as a cloud-hosted platform?
No. Visual Traffic can also be an on-premises solution, but we recommend the cloud-hosted version for the best experience and security. Marketron hosts and maintains servers, conducts nightly backups and facilitates upgrades. This model reduces your overhead costs and gives you immediate access to the latest features. Learn more about the benefits of cloud-hosted traffic solutions here.
How much does Visual Traffic cost?
Pricing for Visual Traffic varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.
Can Visual Traffic integrate with other business tools?
Yes! Visual Traffic can integrate with Marketron NXT for a streamlined digital + radio campaign workflow and with PayNow for an end-to-end electronic invoicing and payment process. It can also integrate with other business tools like CRM, accounting and automation systems via the Marketron Integration Suite’s connectors and APIs.
How do I know if Visual Traffic is the right platform for my company?
The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider here.
I’ve heard that traffic system migrations are a pain. How long is the implementation process for Visual Traffic?
Going live on Visual Traffic usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations here.
What kind of training and documentation is available for Visual Traffic?
During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also take certification tests and access on-demand training classes for Visual Traffic.
Where can I go for help if I have questions about Visual Traffic?
Once you’re done working with our implementation team to go live on Visual Traffic, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.
Discover More About Our Radio Traffic Ecosystem
and Industry Trends
Our Portfolio of Traffic Products
No matter your organization’s size or structure, we offer a traffic solution to meet your unique needs.
