New e-book: Can Your Traffic System Do That? Get the e-book →

The most powerful traffic system built for radio

Built for multimarket groups that need advanced permissions, consolidated reporting and award-winning digital integration.

Explore features Request a Demo →
Smiling radio host at a microphone in a professional studio
Best for
Complex, multimarket operations
01Sales

Increase sales productivity

Integrated sales functions enable stations to electronically approve orders, minimize data entry tasks, and streamline communication between sales, traffic and billing departments.

02Operations

Gain operational flexibility

Multiple departments and user types can do their work efficiently and securely within one system thanks to sophisticated features and data permissions.

03Growth

Future-proof your stations

A connected ecosystem with our digital advertising and electronic payment solutions improves margins and prepares you for radio’s next horizons.

Radio hosts recording a show around a studio table
Core capabilities

Advanced capabilities for multiple markets and user types

With advanced capabilities to support multiple markets and user types, the system effortlessly powers high-volume, complex operations and consolidates reporting to provide valuable business intelligence.

  1. 1Order entry
  2. 2Inventory management
  3. 3Log management and reconciliation
  4. 4Accounts receivable
  5. 5Reporting
  6. 6Cloud-based access and data security
Features

Built for high-volume, complex operations

Click on each to learn more

Sophisticated user security setupEnable multiple user types to work harmoniously in one system with access to only the data and functionality they need.
Consolidated linear + digital campaignsIncrease revenue and efficiency through an advanced, bidirectional integration with Marketron NXT Digital that consolidates cross-channel proposals, orders, reporting and invoicing. Efficient AR processesImprove cash flow and reduce days outstanding through a full-featured integration with PayNow, including import of payments into AR, guest checkout and pre-payment requests.
Rolled-up multimarket reportingGain in-depth business intelligence and operational flexibility with NXT Insight, which provides consolidated reporting across multiple markets and databases.
Traffic as a Service and consulting servicesHand your daily traffic operations to Marketron permanently through TaaS, or connect with us for consultations about workflow improvements, advanced training and more. Podcast ad revenue tracking and inventory managementStart monetizing your station’s podcast by managing podcast ads through Marketron Traffic.
Bundles

Enhance Marketron Traffic’s capabilities with bundles and value-added services

Click each tab below to compare the bundle options

PayNow with PayNow Merchant ProcessorAccelerate cash flow and streamline AR processes with an integrated electronic payments platform.Learn more →
Electronic InvoicingSend electronic invoices to all advertisers and agencies, including spot and non-spot, multistation, and co-op notary invoices.Learn more →
Electronic OrdersSave time and reduce errors by automating the order entry process for agencies or rep buying firms.Learn more →
Proof of PerformancePreschedule delivery of spot times reports to advertisers and agencies.Learn more →
Network ConnectAutomate the process of receiving network orders, revisions and affidavits.Learn more →
NXT AccountsEnable management of accounts and critical business data from Marketron NXT Digital.
NXT OrdersConsolidate management of all orders into Marketron NXT Digital.
Ecosystem ConnectorsConnect Marketron Traffic to automation and other ecosystem partners.

20 Marketron Traffic user licenses included

NXT ProposalsBuild proposals that combine airtime, digital and alternative revenue, with fast and easy conversion to orders.
NXT CampaignsGet an in-depth view of campaigns in multiple statuses, manage creative, and make campaign changes as needed.
NXT ReportsAccess detailed campaign performance metrics, and create and schedule custom reports.Learn more about NXT →
NXT Insight ReportingGain in-depth business intelligence through consolidated reporting across multiple markets and databases.
Traffic as a ServiceGet access to TaaS, which provides remote trafficking services.Learn more →
PayConnectStreamline payment imports made via the PayNow Merchant Portal directly in to AR and lockbox integrations.Learn more →
vCreative IntegrationSave time, gain efficiencies, reduce errors and streamline spot entry and cart assignments.Learn more →
Request a Demo →
Testimonials

What our clients are saying

We’ve used Marketron Traffic for our radio outlets for a few years now. Their software is flawless and user-friendly. I was so glad to have them when we recently moved to a different on-air automation system. The migration was as smooth as could be! They are always there for assistance when needed. I highly recommend Marketron!
Jim Beeler
Marketron Traffic is easy to use. Marketron does a great job updating client issues.
Patricia Morris
Marketron Traffic is such an easy platform to navigate. We are a small station, and I use Marketron Traffic for everything from sales orders, traffic instructions, production and billing and need it to be easy. That being said, when there is a hiccup, the customer service is very quick to responding and fixing issues.
Blaine Shepherd
My experience has always been very good. They are excellent, and I recommended Marketron 100%.
Maria Ortiz
Get a demo

Ready to see how Marketron Traffic can power your radio operations?

Smiling radio host at her desk in a professional studio

Request a demo today!

Fill out the form to schedule a demo.

Looking for support instead? Visit the support center

FAQ

Frequently asked questions

Click on each to see the answer

How much does Marketron Traffic cost?
Pricing for Marketron Traffic varies depending on your market size, number of stations and other factors. Get in touch with us by requesting a demo, and we’ll show you the system and give you an accurate estimate of the cost.
Can Marketron Traffic integrate with other business tools?
Yes! Marketron Traffic can integrate with Marketron NXT Digital for a complete digital + radio campaign workflow and with PayNow for an end-to-end electronic invoicing and payment process. It can also integrate with other business tools like CRM, accounting and automation systems via the Marketron Integration Suite’s connectors and APIs.
How do I know if Marketron Traffic is the right system for my company?
The right radio traffic system for your business depends on a mix of factors, such as your traffic operations structure, reporting needs, sales and order volume, and types of advertising you sell. When you get a demo of any of our traffic products, our experienced sales team will do a detailed needs analysis to determine the best fit for your company. Learn more about the factors to consider.
I’ve heard that traffic system migrations are a pain. How long is the implementation process for Marketron Traffic?
Going live on Marketron Traffic usually takes at least two months, followed by another few months of staying in touch with the implementation team to ensure everything is running smoothly. The timeline can vary depending on your company’s traffic needs and the complexity of the migration, but our team has deep experience and will help you through the whole process. Learn more about traffic migrations.
What kind of training and documentation is available for Marketron Traffic?
During the onboarding process, our implementation specialists will ensure your teams get thorough training on using the software. Extensive documentation is always available on our online learning platform, where users can also take certification tests and access live or on-demand training classes for Marketron Traffic.
Where can I go for help if I have questions about Marketron Traffic?
Once you’re done working with our implementation team to go live on Marketron Traffic, you can contact our support team at any time for help. Visit marketron.com/support to see the best ways to get in touch.
Our traffic systems

Our portfolio of traffic products

No matter your organization’s size or structure, we offer a traffic solution to meet your unique needs.

Visual Traffic

Best for lean teams and power users

A streamlined, efficient radio traffic system for power users managing any station structure.

Explore Visual Traffic →

RadioTraffic™

Best for lean teams

A flexible, cost-effective and secure radio traffic system built to support lean teams.

Explore RadioTraffic →
Resources

Discover more about our radio traffic ecosystem and industry trends

Press Release

Marketron Traffic and Marketron NXT Digital integration wins Future’s Best of Show award, presented by Radio World

 Article

How Marketron Traffic and Marketron NXT Digital propel success for enterprise radio companies

 Press Release

Marketron and vCreative announce new integration, bringing efficiency, reduced errors and streamlined workflows to the broadcast industry

 Article

Radio traffic system migrations: How Marketron makes them easy

 News

Marketron expands digital advertising portfolio with Amazon Ads, premium streaming and live sports

 Article

Looking to reduce radio traffic system costs? You must consider the total cost of ownership

 Webinar

Today’s modern traffic department: Scaling revenue without headcount

 Case study

How North Texas Public Broadcasting reclaimed control of traffic