Insights, stories and tools for radio revenue teams

NewsDigital RevenueMarketron expands digital advertising portfolio with Amazon Ads, premium streaming and live sportsAug 27, 2026 ArticleTraffic Operations2027 budget planning: The business case for Traffic as a ServiceAug 12, 20265 min read ArticleTraffic OperationsThe biggest Traffic as a Service myths: DebunkedAug 12, 20263 min read ArticleBilling & PaymentsDebunking myths about electronic payments: What radio stations should knowJul 29, 20263 min read ArticleDigital RevenueWhat the Supreme Court’s coordinated spending ruling means for political ad revenue at your stationJun 30, 20264 min read ArticleDigital RevenuePolitical digital advertising outlook: Be ready to capture this revenueJun 26, 20264 min read ArticleTraffic OperationsLooking to reduce radio traffic system costs? You must consider the total cost of ownershipJun 4, 20263 min read Case studyBilling & PaymentsPrairie Wind BroadcastingPayNowMay 28, 2026 WebinarTraffic OperationsWebinar: Today’s modern traffic department, scaling revenue without headcountApr 8, 2026 Case studyTraffic OperationsNorth Texas Public BroadcastingTrafficApr 7, 2026 ArticleTraffic OperationsTraffic headaches do not fix themselves. Here is what doesApr 3, 20262 min read NewsTraffic OperationsMarketron expands Traffic as a Service as broadcasters turn to outsourced traffic operationsApr 1, 2026 WebinarDigital RevenueWebinar: The pre-season political setup checklistMar 20, 2026 Case studyTraffic OperationsWhen traffic operations change, stability matters to Dick BroadcastingTaaSJan 29, 2026 Case studyTraffic OperationsHow Marketron TaaS is embedded into North Sound Media’s teamTaaSNov 5, 2025 ArticleDigital Revenue5 ways radio can win local digital advertising spendingSep 26, 20254 min read ArticleBilling & PaymentsHow an aversion to electronic payments impacts broadcast cash flowSep 24, 20252 min read Download GuideTraffic OperationsGet your copy: Can your radio traffic system do that?Sep 22, 2025 ArticleIndustry InsightsThe top 5 biggest industry spenders on radio OTA spots for the rest of 2025Sep 15, 20254 min read ArticleTraffic OperationsWhat is a radio traffic system?Sep 11, 20253 min read ArticleDigital RevenueSelling digital advertising: 5 strategies for radioAug 27, 20251 min read ArticleBilling & PaymentsStreamlining payment reminders with PayNowAug 19, 20252 min read ArticleTraffic Operations5 broadcast traffic system features you may be overlookingAug 14, 20253 min read ArticleBilling & PaymentsEntering credit cards manually vs. guest checkout: Why it mattersJul 14, 20252 min read NewsIndustry InsightsMarketron and vCreative announce new integration, bringing efficiency, reduced errors and streamlined workflows to the broadcast industryJul 9, 2025 Case studyBilling & PaymentsForever Media AE says reminder tool improves payment speed and efficiencyPayNowJul 8, 2025 Download GuideIndustry InsightsDownload: Radio’s guide to efficiency, more revenue and less waste: Why an integrated ecosystem is the futureJun 23, 2025 Case studyBilling & PaymentsLotus Communications adopts PayNow features for pre-payment and collections tool to improve payment operations efficiencyPayNowJun 13, 2025 ArticleBilling & PaymentsAutomate payment application with PayConnect: Save time, protect margins and reduce errorsJun 6, 20252 min read ArticleBilling & PaymentsHow do local advertisers want to pay? Clearing up misconceptions and meeting customer expectationsMay 28, 20253 min read ArticleDigital RevenueWhat do radio stations look for in third-party digital advertising vendors?May 23, 20254 min read NewsIndustry InsightsMarketron marks 55 years of pioneering innovation, reinforces dedication to radio’s revenue growth and efficiencyMay 14, 2025 ArticleIndustry InsightsRadio ads drives brand awareness, engagement and searchesMay 13, 20252 min read ArticleDigital RevenueCan radio grow obtainable digital revenue from direct platforms?May 12, 20253 min read ArticleTraffic OperationsAsk the expert: How does technology help traffic managers?May 9, 20252 min read ArticleBilling & PaymentsOptimizing payment workflows delivers efficiency and visibilityMay 6, 20252 min read NewsIndustry InsightsMarketron promotes Todd Kalman to Chief Revenue OfficerApr 21, 2025 NewsTraffic OperationsAward-winning innovation: Marketron sets new standard with integrated traffic and digital, earning Best of ShowApr 16, 2025 ArticleBilling & Payments5 ways to increase electronic payments by advertisers in 2025Mar 31, 20254 min read ArticleDigital RevenueDigital-first vs. radio-first? Why not local-first?Mar 25, 20253 min read WebinarTraffic OperationsWatch the radio traffic system landscape: Industry perceptions and needs webinarMar 21, 2025 Download GuideTraffic OperationsReport: The radio traffic system landscape: Industry perceptions and needsMar 18, 2025 ArticleDigital RevenueFinding budget for digital advertising that doesn’t rob radioMar 14, 20253 min read NewsIndustry InsightsMarketron’s Aspire blog wins Killer Content Awards’ sales enablement content of the year againMar 12, 2025 ArticleBilling & PaymentsWhy should radio stations prioritize advertiser electronic payment adoption in 2025?Feb 21, 20253 min read ArticleDigital Revenue4 strategies for improving digital advertising marginsFeb 19, 20254 min read ArticleDigital RevenueRadio’s local business advertising toolkit for digitalFeb 18, 20251 min read ArticleBilling & PaymentsTips on managing collections with smart technologyJan 29, 20252 min read ArticleDigital RevenueThe top operational challenges for local radio sellingJan 24, 20253 min read ArticleTraffic OperationsHow Marketron Traffic and Marketron NXT Digital propel success for enterprise radio companiesJan 6, 20252 min read ArticleBilling & Payments5 benefits of electronic payments integrated with your traffic systemDec 30, 20242 min read ArticleTraffic OperationsIs your radio traffic system really capable of integrating with other software?Dec 30, 20243 min read ArticleDigital RevenueThe truth about complex digital advertising SaaS platforms: They only work for whalesDec 30, 20242 min read ArticleTraffic Operations7 questions to ask about traffic and digital advertising system integrationsNov 18, 20243 min read ArticleBilling & PaymentsThe real costs of paper invoicing and payments for media companiesNov 11, 20241 min read ArticleDigital RevenueWhat is local digital advertising software?Nov 8, 20244 min read ArticleTraffic OperationsRadio traffic systems and your data: What you need to knowOct 30, 20243 min read ArticleBilling & PaymentsBreak the cycle of manual pain points with integrated electronic paymentsOct 24, 20243 min read ArticleTraffic OperationsRadio traffic reporting solutions every station needsOct 15, 20243 min read ArticleDigital RevenueRadio’s guide to local digital advertisingSep 25, 20241 min read ArticleBilling & PaymentsThe positive effects of electronic payments on sales teamsAug 27, 20243 min read ArticleTraffic OperationsMore than radio traffic software: Why our services, support and security deliver valueAug 19, 20242 min read ArticleTraffic OperationsWhat’s the value of an integrated radio traffic and third-party digital ecosystem?Aug 6, 20242 min read WebinarBilling & PaymentsTech over checks: Modernize your station’s payment ecosystem on-demand webinarJun 13, 2024 ArticleBilling & PaymentsSurcharging FAQ: What media finance professionals need to knowMay 29, 20244 min read ArticleTraffic OperationsWhich radio traffic system is right for you?Apr 17, 20241 min read ArticleTraffic OperationsRadio traffic system migrations: How Marketron makes them easyApr 2, 20245 min read ArticleBilling & PaymentsACH electronic payments benefit you and your advertisersMar 13, 20244 min read ArticleBilling & PaymentsWhat’s the cost of not being paid faster? Learn how electronic invoicing and payments shorten the cycleMar 12, 20244 min read ArticleBilling & PaymentsElectronic payment adoption: 4 strategies for radio stationsFeb 6, 20244 min read Case studyBilling & PaymentsPayNow delivers efficient payment workflows and reduces days outstanding for Waterloo MediaPayNowDec 13, 2023 Case studyDigital RevenueRadio Mankato wins renewals with the support of Marketron third-party digital platformsNXT DigitalDec 8, 2023 WebinarBilling & PaymentsPayNow: Make payments more profitable on-demand webinarSep 21, 2023 ArticleDigital RevenueDigital advertising makes radio stronger: Tips for media companies on how to deliver digital and radio advertising recommendationsAug 30, 20234 min read ArticleDigital RevenueThird-party digital platform comparison: 7 ways for radio stations to evaluate technology optionsAug 28, 20231 min read ArticleBilling & PaymentsEverything media companies need to know about electronic payment security and complianceAug 21, 20232 min read ArticleTraffic OperationsThe modern traffic department: How optimized, innovative technology meets your needs for now and the futureJul 12, 20231 min read ArticleDigital RevenueThe three key components for third-party digital sales successJun 15, 20235 min read ArticleBilling & PaymentsWhy your electronic payment solution needs guest checkout featuresJun 12, 20233 min read ArticleTraffic OperationsManual vs. cloud-based traffic production workflowsMay 10, 20232 min read ArticleTraffic OperationsWhat do you need in a traffic production workflow?Apr 11, 20232 min read ArticleBilling & PaymentsWhat is a merchant processor? Everything broadcast media companies need to knowMar 20, 20233 min read ArticleBilling & PaymentsModernizing the payment ecosystem for media companies with streamlined, consolidated electronic payment solutionsMar 14, 20231 min read ArticleBilling & PaymentsIntegrated vs. non-integrated payment workflowsFeb 28, 20231 min read ArticleBilling & PaymentsWhat is an effective rate, and why does it matter in payment processing?Jan 25, 20233 min read Case studyDigital RevenueHub City Radio wins six-figure digital account using Marketron NXT DigitalNXT DigitalJan 13, 2023 Case studyDigital RevenueMeridian Media lands $100K advertiser with Marketron NXT DigitalNXT DigitalJan 11, 2023 Case studyDigital RevenueKrystal Media finds third-party digital success with Marketron NXT DigitalNXT DigitalJan 6, 2023 ArticleTraffic OperationsLooking for a new traffic manager? Why it can be a challenge for many stationsDec 7, 20222 min read Case studyTraffic OperationsLarge market stations streamline processes and save hours with Marketron Traffic as a ServiceTaaSDec 7, 2022 Case studyDigital RevenueSunrise Media diversifies ad options, competes on equal ground for advertisers with Marketron third-party digital technologyNXT DigitalDec 1, 2022 Case studyDigital RevenueNebraska Rural Radio Association scales third-party digital selling across markets, fulfilling clients’ ad needs and driving revenueNXT DigitalNov 28, 2022 Case studyTraffic OperationsDoxa Wave leverages traffic system training to reduce costs and accelerate proficiencyTrafficNov 8, 2022 Case studyDigital RevenueLost Coast Communications extends reach and targeting for local advertisers with Marketron NXT DigitalNXT DigitalOct 31, 2022 ArticleTraffic OperationsWhy cloud-based ad traffic systems are the futureSep 27, 20222 min read Case studyDigital RevenueMarketron Integrated Media Specialist empowers NRG Media to triple their third-party digital ad revenueNXT DigitalJul 18, 2022 ArticleDigital RevenueIntegrating digital and radio sales: What does success look like?Jul 15, 20223 min read Case studyTraffic OperationsWUSF Public Media returns to Marketron Visual Traffic after lackluster capabilities from previous traffic systemTrafficMar 30, 2022 Case studyBilling & PaymentsIliad Media Group reduces monthly expenses by 20% by adopting e-invoicing from MarketronPayNowFeb 7, 2022 Case studyDigital RevenueOzark Marketing expands digital advertising offerings, powered by Marketron NXT DigitalNXT DigitalJan 24, 2022 Case studyTraffic Operations‘The Next Round’ podcast leverages Marketron Traffic to monetize with easeTrafficDec 13, 2021 ArticleTraffic OperationsBroadcast traffic system features your solution should haveNov 16, 20213 min read ArticleBilling & PaymentsElectronic invoicing: Secure, convenient and easyOct 27, 20213 min read Case studyDigital RevenueBAS captures new advertisers and drives revenue with third-party digital ad sales powered by Marketron NXT DigitalNXT DigitalOct 22, 2021