The future of radio includes digital advertising. The future is Marketron NXT.
From quote to cash, Marketron NXT enables broadcasters to increase revenue by selling third-party digital advertising that amplifies existing advertising programs.
NXT is a revenue management platform that allows radio stations to manage digital and radio ad campaigns in one place seamlessly.
Benefits of NXT, a Cross-Channel Ad Platform
Increase Revenue
Selling third-party digital advertising taps into new dollars and amplifies existing airtime ad programs.
Create Efficiencies
Consolidate processes and manage all of your data from proposals to invoicing using just one login and one-time order entry.
Win More
A comprehensive proposal builder provides a professional proposal for airtime and digital advertising in minutes, helping salespeople decrease time to close.
Remove Barriers
Guided proposal and cross-channel order generation remove the complexity of executing integrated ad campaigns.
Go Custom
Deliver in-demand custom digital advertising solutions that put your advertisers in front of their target audience on the right platform at the right time.
Supercharge Digital Growth
Take your digital sales to the next level with personalized strategic sales training and support that empowers your sales team to sell more digital.
RADIO FEATURES
Drive Revenue Through Increased Efficiencies
- Manage accounts and critical business data in the cloud.
- Create, execute and bill airtime advertising with your digital media orders.
- Track alternative revenue in detail.
DIGITAL FEATURES
Revenue Growth Without Added Expense
- The most popular ad types: search engine marketing (SEM), targeted display and video, geofencing, and over-the-top (OTT)
- Location, demographic and interest targeting capabilities
- Fully transparent performance reporting across devices, locations and even complete site lists
Your Success Is Our Success
NXT includes comprehensive and ongoing training for the entire organization to ensure that your team can successfully sell and support digital products, making revenue growth a reality.
