Radio traffic systems are the core of your airtime operations. These solutions have evolved as the industry has, enabling automations and integrations. Radio traffic’s future must be connected, efficient and revenue focused. Our platforms excel at this, with an ideal solution for every station’s unique needs.
Optimize Revenue and Streamline Processes with Powerful Radio Traffic and Billing Solutions
Empower Your Business and Streamline Workflows
Broadcasters need efficient and reliable traffic and billing solutions. This software should deliver what you need now while looking to the future of innovation. We have over 50 years of serving radio and a commitment to continuous improvement, so you can be confident you’re ready for whatever comes next. Our expertise and customized solutions enable scalable, predictable and reliable revenue.
Key Features That Create an End-to-End Solution for Traffic Operations
- Real-time access to consolidated sales, inventory and billing data
- Integrations with electronic invoicing and payments, third-party digital, sales tools and more
- Customizable reporting and analytics
- Configurations for station-specific scheduling criteria with algorithms
- Automated log reconciliation and proof of performance
- Optimization tools to increase inventory value
- Multi-level order approval process options
- Secure cloud hosting
Three Powerful Radio Traffic Systems to Support Any Organization
Marketron Traffic
A robust, feature-rich radio traffic solution optimized to meet diverse operational needs
Visual Traffic
A streamlined, efficient radio traffic system for power users managing any station structure
RadioTrafficTM
A flexible, cost-effective and secure radio traffic platform built to support lean teams
More Features and Services to Add to Your Traffic System
PayNow
Implement electronic payments to access the complete billing workflow in one system.
Electronic Services
Add automation and workflow upgrades and solutions to your traffic platform.
Marketron Integration Suite
Propel innovation, gain visibility and reduce bottlenecks in one ecosystem with APIs and connectors.
Traffic Hubbing
Engage our expert traffic managers to run traffic ops for you in the short or long term.
Traffic Consulting
Work with our experts to customize setup, configurations and training.
Podcast Ad Management
Monetize your podcasts with a customizable traffic setup.
Trusted by Radio
50+
years in the radio industry
Singular focus:
We’re only in the radio business
7K
media companies rely on Marketron daily
$7B
in advertising revenue managed
1.5M+
advertisers supported
98%
support satisfaction score
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