New e-book: Can Your Traffic System Do That? Get the e-book →
Traffic Systems

Optimize revenue and streamline processes with powerful radio traffic and billing solutions

Radio traffic systems are the core of your airtime operations. These solutions have evolved as the industry has, enabling automations and integrations. Radio traffic's future must be connected, efficient and revenue focused. Our systems excel at this, with an ideal solution for every station's unique needs.

Request a Demo → Watch the video
Smiling radio host in headphones at a studio microphone
7Kmedia companies rely on Marketron daily
50+years in the radio industry
$7Bin advertising revenue managed
1.5M+advertisers supported
98%support satisfaction score
Smiling radio host at a studio desk with a microphone

Empower your business and streamline workflows

Broadcasters need efficient and reliable traffic and billing solutions. This software should deliver what you need now while looking to the future of innovation. We have over 50 years of serving radio and a commitment to continuous improvement, so you can be confident you're ready for whatever comes next. Our expertise and customized solutions enable scalable, predictable and reliable revenue.

Key features that create an end-to-end solution for traffic operations

  1. 1Real-time access to consolidated sales, inventory and billing data
  2. 2Integrations with electronic invoicing and payments, third-party digital, sales tools and more
  3. 3Customizable reporting and analytics
  4. 4Configurations for station-specific scheduling criteria with algorithms
  5. 5Automated log reconciliation and proof of performance
  6. 6Optimization tools to increase inventory value
  7. 7Multi-level order approval process options
  8. 8Secure cloud hosting
Our traffic systems

Three powerful radio traffic systems to support any organization

Our three traffic systems offer a solution for every station, no matter your size, structure or unique needs.

Marketron Traffic

Best for complex, multimarket operations

A robust, feature-rich radio traffic solution optimized to meet diverse operational needs.

Explore Marketron Traffic →

Visual Traffic

Best for lean teams and power users

A streamlined, efficient radio traffic system for power users managing any station structure.

Explore Visual Traffic →

RadioTraffic™

Best for lean teams

A flexible, cost-effective and secure radio traffic system built to support lean teams.

Explore RadioTraffic →

Which radio traffic system is right for you?

All three manage over-the-air ads, integrate with PayNow and deliver real-time reporting. Here's where they differ.

Feature comparison of Marketron Traffic, Visual Traffic and RadioTraffic
Feature Marketron Traffic Visual Traffic RadioTraffic™
Operations
Auto-reconciliation✓✓✓
Network bartering✓✓✓
Automated network and invoice affidavit processing✓✓✓
Automated log scheduling tool✓✓—
Multi-level order approval process✓✓—
Proof of performance and reporting
Proof of performance for past spots✓✓✓
Proof of performance for future spots✓✓—
Rolled-up reporting for multiple markets✓——
Services
Access to traffic management as a service✓✓—
System consulting services✓——
Not sure which fits? Our traffic experts will recommend one based on your structure and sales volume. Read the full guide →
Add-ons

More features and services to add to your traffic system

Click on each to learn more

PayNowImplement electronic payments to access the complete billing workflow in one system. Electronic ServicesAdd automation and workflow upgrades and solutions to your traffic system. Marketron Integration SuitePropel innovation, gain visibility and reduce bottlenecks in one ecosystem with APIs and connectors. Traffic as a ServiceEngage our expert traffic managers to run traffic ops for you. Traffic ConsultingWork with our experts to customize setup, configurations and training. Podcast Ad ManagementMonetize your podcasts with a customizable traffic setup.
Get a demo

Why Marketron is the leader in radio traffic

  • One connected ecosystem: software, integrations, features and services
  • Decades of development, built for what’s next
  • Responsive support from the most experienced traffic experts in radio

Trust the leader in radio traffic to be your guide.

Radio host broadcasting live from a studio console

Ask how our radio traffic solutions can serve you

Fill out the form to schedule a demo.

Looking for support instead? Visit the support center

Resources

Radio traffic insights

Press Release

Marketron Traffic and Marketron NXT Digital integration wins Future’s Best of Show award, presented by Radio World

 Article

What is a radio traffic system?

 E-Book

Can your radio traffic system do that?

 Article

5 broadcast traffic system features you may be overlooking

 Report

The radio traffic system landscape: Industry perceptions and needs

 Article

Looking to reduce radio traffic system costs? You must consider the total cost of ownership

 Press Release

Marketron and vCreative announce new integration, bringing efficiency, reduced errors and streamlined workflows to the broadcast industry

 Article

How Marketron Traffic and Marketron NXT Digital propel success for enterprise radio companies

 Article

Is your radio traffic system really capable of integrating with other software?