Forever Media AE says reminder tool improves payment speed and efficiency
Forever Media implemented PayNow as their hub for electronic invoicing and payments. Account executive Melissa Kubik shares how payment reminders and the collections tool gave her more time for sales.
Forever Media23 stations in Maryland, Delaware and Pennsylvania · Published July 8, 2025
Following up on late payments took an AE away from selling.
PayNow payment reminders and the collections tool, sent in a few clicks.
More time for sales, more electronic payments and more timely payments.
The challenge
Payments were often slow and processes inefficient
Before adopting PayNow, Kubik shared that the company faced challenges around payments. She often spent considerable time following up on payments that were past due or visiting the advertiser in person.
Overall, the workflows for collections took her away from focusing on sales.
The solution
PayNow features redefine payments and collections
With PayNow’s features, including payment reminders and the collections tool, Kubik has seen a considerable difference. “I get payments quicker, and clients seem to pay on a more regular, scheduled basis.”
It’s easy for Kubik to send the payment reminder with a few clicks. She can do this without accounting having to give her special access. She also likes that the emails come from PayNow rather than her. “It keeps my relationships better with them,” she relayed.
Since PayNow has these tools designed for salespeople, the entire process has become more efficient. However, Kubik was skeptical at first.
When we first started using PayNow and were told about using the prepayment reminders, I thought it would take more time out of my day working on collections rather than selling. To my surprise, it has the exact opposite effect!
The results
Kubik reported that she has more time for sales and has seen an increase in the adoption of electronic payments among customers. Payments are also more timely.
Anecdotally, she estimates that for every five payment reminders she sends, she gets about three payments within that same week.
In looking at Kubik’s market specifically, it outperforms all the others in the percentage of payments made via PayNow. This data indicates that the use of payment reminders drives people to pay online.
- More time for sales
- Higher adoption of electronic payments
- More timely payments
