Ozark Marketing expands digital advertising offerings, powered by Marketron NXT Digital
Ozark Marketing wanted an omnichannel strategy beyond radio and O&O. Marketron NXT Digital and the NXT Training Academy gave their team the targeting depth and confidence to grow digital sales.
A previous media buying tool lacked targeting depth, and digital goals were missed.
Marketron NXT Digital plus weekly NXT Training Academy sessions.
Digital sales growth and stronger, omnichannel client partnerships.
The challenge
Industry changes usher in a desire to offer more beyond radio and O&O
Ozark had a long history of success with radio spots and O&O digital inventory, but knew they needed to expand into third-party digital. “Our industry is changing, and we wanted to provide an omnichannel strategy for our advertisers beyond radio and O&O,” said Director of Sales Crystal Cook.
Their initial media buying software didn’t meet their needs. “We needed a platform that gave us more depth into insights of how targeting worked so that we could be in the driver seat,” said Digital Marketing Manager Drew Joice.
The solution
Marketron NXT Digital delivers the functionality to succeed with third-party digital
Ozark implemented Marketron NXT Digital in July 2021, running a test campaign before full deployment. “NXT allows us to dig deep into the audience we are targeting. We get the information firsthand,” Cook added.
They also upskilled the sales team with the NXT Training Academy. “The training curriculum is a much stronger resource than the previous platform we used. We have weekly sessions using NXT training,” Joice explained.
Geofencing, location and demographic targeting are the most valuable features. “It really opened our eyes to the importance of knowing our client’s audience,” Cook relayed.
NXT has expanded our customer base and added depth for our current clients that creates a stronger partnership. NXT brings it all together and allows us to take businesses to the next level.
The results
Ozark adds revenue and advertisers, and feels confident about its goals
With NXT, the company has increased its advertising revenue and customer base, reporting a 15% increase in digital dollars in 2021.
“NXT allowed us to create a better partnership with customers. Now we can offer omnichannel solutions. With this, clients are more inclined to look at a cohesive, long-term strategy that grows their business with our help,” Joice stated.
Their biggest successes include digital video ads for top clients and targeted display, and they’re committed to incorporating digital into every marketing strategy for clients.
- Digital sales growth
- A larger customer base
- Long-term, omnichannel client strategies
