OTA and digital ROI calculator
Forecasting revenue for advertising is critical for any broadcast company. Project your radio OTA and third-party digital revenue through 2027, and see how you compare with stations your size.
Radio OTA revenue
Enter your 2024 radio over-the-air revenue.
- 2025-0.41%
- 2026+2.24%
- 2027-0.23%
- 2025$0
- 2026$0
- 2027$0
Third-party digital revenue
Enter your 2024 third-party digital revenue.
Not selling digital yet? , the minimum first-year small- to mid-market organizations can expect to generate.
- 2025+5.13%
- 2026-0.20%
- 2027+4.96%
- 2025$0
- 2026$0
- 2027$0
How you compare
Average third-party digital revenue by company size. You can adjust the 2024 figures if you have other benchmark data.
| Company size | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|
| You | $0 | $0 | $0 | $0 |
| Large market | ||||
| Mid market | ||||
| Small market |
*Radio OTA: Data from BIA Advisory Services without political. With political, the numbers are -4.44% (2025), +6.79% (2026) and -4.47% (2027).
**Third-party digital: Data from BIA Advisory Services for radio digital (the amount of spending on third-party digital with radio stations) without political. With political, the numbers are +2.67% (2025), +2.21% (2026) and +2.49% (2027).
Review note: these are the figures on the live calculator (2024 base year, 2025 to 2027 projections). Marketing to confirm or update. The live tool also calculates with older rates than it shows on screen; this version uses the rates shown.