Before your markets can move toward electronic payment, you need to know your starting point: which markets are leading, which are lagging, and what needs to happen first. This week is about building that foundation so everything that follows has direction and accountability behind it.
Here’s what to focus on.
Two metrics matter:
If you need help pulling them, your Marketron Client Success Manager can assist. And if the numbers are lower than you’d like, that’s exactly why the program exists.
Low numbers are an opportunity, not failure.
Champion markets will mentor the ones still ramping up. For markets that are behind, lead with coaching, not pressure.
Your job is to give them clarity and tools, and the numbers will follow.
Start the program with a clear and consistent message from leadership. This resource includes four communication templates designed to support the rollout of your electronic invoicing and payment standardization initiative.
For Week 1, review, customize, and send Template A and Template B to the appropriate audiences. These communications introduce the program, explain its objectives, and establish expectations across the organization.
The remaining templates will be used later in the rollout as reinforcement communications. For now, focus on distributing Templates A and B to build alignment and momentum across all markets.
Download, customize, and send both templates A & B this week.
Account Executive Communication Templates
To support your electronic invoicing initiative, we have included a set of ready-to-use communication templates for your Account Executives. These templates are designed to help your teams communicate the transition to electronic invoicing directly with their advertiser and agency clients.
Simply customize the templates with your market-specific information and distribute them to your Account Executives for outreach.
Consistent communication from your sales team helps ensure clients understand the benefits of electronic invoicing, know what information is required, and are prepared for the transition.
With your baseline established and Week 1 communications complete, it’s time to align your team and prepare for execution.
Before moving to Week 2, schedule your required training session with your Customer Success Manager. This session will help you build your rollout plan and prepare your markets for adoption.
Once training is scheduled, continue to Week 2.
