Expanded offering gives local media companies access to Amazon advertising capabilities and premium inventory across streaming video, audio, display, and live sports
HAILEY, Idaho —September 1, 2026 —Marketron, the leading provider of enterprise revenue management and digital advertising solutions for local media companies, today announced an expansion of its digital advertising portfolio, bringing customers access to Amazon advertising capabilities alongside new premium streaming video, audio, display and live sports opportunities.
The expanded offering gives Marketron customers more ways to connect local advertisers with audiences across the digital media they watch, listen to and engage with every day.
Through the new capabilities, Marketron customers can build campaigns that incorporate opportunities across Amazon, Prime Video, Netflix, Twitch, Spotify, iHeartRadio and live NFL and college football programming, along with additional streaming video, audio and display inventory.
The expansion is designed to help local media organizations meet growing advertiser demand for premium digital advertising opportunities while continuing to make sophisticated campaign strategies more accessible to local sellers and advertisers.
“Local advertisers want access to the same premium platforms and high-impact opportunities that national brands have been using for years,” said Dustin Wilson, Senior Director of Digital Strategy. “By adding Amazon, Netflix, and Live NFL, we’re giving our customers a much easier way to bring those opportunities to local advertisers. The goal is simple: more premium options, more ways to reach the right audiences, and less complexity for sellers trying to navigate an increasingly fragmented digital landscape.”
Expanding Access to Premium Digital Audiences
A key component of the expanded offering is access to Amazon advertising capabilities and audience insights.
Amazon’s advertising ecosystem provides opportunities to reach audiences using signals based on consumer interests, behaviors and shopping activity, helping advertisers build strategies around audiences that may be relevant to their products or services.
Marketron customers can use those capabilities across a broader mix of digital channels, giving local advertisers opportunities to reach consumers at different points throughout the customer journey.
Campaign opportunities include:
- Premium streaming video, including Prime Video and additional streaming TV and online video inventory
- Netflix advertising opportunities for eligible streaming video campaigns
- Streaming audio and podcast advertising, including premium audio environments such as Spotify and iHeartRadio
- Amazon display advertising across eligible Amazon-owned and operated sites and devices
- Twitch video and display advertising
- Live sports advertising, including NFL, college football and combined football campaign options
Rather than approaching each channel as an isolated tactic, the expanded portfolio gives local media companies greater flexibility to build campaigns around an advertiser’s specific audience, objectives and media strategy.
More Digital Opportunities for Local Advertisers
For local media companies, the expansion creates new ways to complement existing broadcast and digital campaigns with premium inventory that may previously have been difficult for local advertisers to access.
An advertiser focused on brand awareness, for example, may incorporate streaming television or live sports into its media mix. Advertisers seeking more defined audience segments can pair Amazon audience capabilities with video, audio or display advertising. Campaigns can also combine multiple channels to create broader strategies that reach consumers across devices and throughout their day.
“Local media companies already know their advertisers, their markets and what drives business in their communities,” said Dustin Wilson, Senior Director of Digital Strategy. “We’re giving them access to more of the premium digital opportunities advertisers are asking for, while making it easier for their sellers to package those solutions alongside the products they already sell.”
The launch builds on Marketron’s ongoing investment in digital advertising solutions that help local media organizations simplify campaign planning, expand their product offerings and create new revenue opportunities.
Marketron will also provide sales support and educational resources to help customers understand the expanded portfolio, identify the right opportunities for individual advertisers and confidently incorporate the new capabilities into their digital sales strategies.
About Marketron
Marketron empowers local media organizations to increase revenue, improve efficiency and grow their businesses through innovative technology and services. Marketron provides revenue management, digital advertising and sales solutions that help media companies simplify operations and deliver greater value to their advertisers.
For more information, visit Marketron.com.
