“The Next Round” podcast leverages Marketron Traffic to monetize with ease
Radio veterans launched “The Next Round” and wanted to run it like a station. With Marketron Traffic, they went live in 15 days and were profitable within three months.
A new podcast company needed a simple way to manage ad traffic before launch.
Cloud-based Marketron Traffic, live in just 15 days.
Profitable within three months, with reporting for advertisers.
The challenge
A new podcasting company needs a simple way to manage ad traffic
The team behind “The Next Round” consists of radio veterans who wanted to run the podcast like a “typical” radio station. A previous traffic vendor didn’t work out, and they needed a solution in time for the start of college football season.
It was critical to find a system that could streamline and automate workflows instead of spreadsheets and manual tactics. Integrating ad scheduling and billing were key considerations, along with cloud access and electronic ordering and invoicing.
“David Walls, our sales director, had a good experience with Marketron before for his radio stations, so we contacted you and set up a demo,” operations director Jon Lunceford explained.
The solution
Marketron Traffic meets all of the customer’s needs
“After seeing the demo, we knew the product had the features we needed,” Lunceford said. “It’s super easy to learn. The interface is great. Another plus is access.”
They integrated their automation system with Marketron Traffic with help from Marketron’s implementation team. “The billing through Marketron is an excellent feature that the implementation folks showed us how to do, and we’ve had no problems with end-of-month reconciliation.”
“The Next Round” went live in just 15 days, with spots and live reads scheduled in breaks throughout each hour.
Marketron Traffic was super easy to learn. The interface is great. Another plus is access. We needed more flexibility so that we could make changes on the fly.
The results
“The Next Round” achieves profitability within three months
After only three months, the show is profitable. Because fans watch or listen across many channels, the team breaks this down on invoices to demonstrate all the additional reach. “We provide them with performance data and analytics based on reporting each month,” Lunceford shared.
With first-party data on listeners, they can approach regional advertisers beyond their home market. “It’s fast, simple and easy. The team at Marketron has been great. We don’t need to go to an IT guy; it’s just us. It’s been a breeze, and we’re already making money 90 days in.”
- Live in 15 days
- Profitable within three months
- Monthly performance reporting for advertisers
