Iliad Media Group reduces monthly expenses by adopting e-invoicing from Marketron
Monthly invoicing used to take a whole day of envelope stuffing. Iliad Media Group moved to Marketron e-invoicing, and now every invoice goes out in an hour.
Manual billing took a whole day, and few advertisers chose e-invoicing.
All-in e-invoicing from Marketron, with self-service for customers.
Lower monthly costs, fewer labor hours and faster payments.
The challenge
Manual billing required too much labor, and customer engagement was low
Monthly invoicing before e-invoicing was labor-intensive and costly. Twice each month, employees ran two batches of invoices for their two locations. “It took a whole day of multiple people in our conference room, adding inserts and stuffing envelopes,” said Regional Business Manager Olga Espinoza.
E-invoicing had been optional, but most advertisers weren’t choosing it. Directing invoices to the proper party was also a challenge, as the advertising buyer wasn’t necessarily the billing contact.
In March 2020, Iliad went all-in with e-invoicing. “We also wanted to provide a better service to our customers,” Espinoza said.
The solution
E-invoicing simplifies accounts receivable
The first thing to solve was getting the right billing contact into the database. Once the team had the correct data, they had their first live run. “Every invoice was sent in an hour,” Espinoza recalled.
The company communicated often with customers about the new workflow. “The platform allows for self-service by the customer. They can access past invoices, too,” Espinoza shared. New advertisers now complete a form with billing contact information so accounts are set up accurately from the start.
Automatic stamping for invoices requiring a notary is “a huge time saver versus manual stamping!” Security layers protect every transaction: primary contacts receive invoices by email with an electronic ID (EI code), and must log in to the portal to see more.
Marketron is a great partner. We appreciate how they listen to feedback and how helpful everyone is.
The results
Two years in, Iliad saves money and improves cash flow
What once took over a day now happens in an hour. The invoice also goes to the right person. As a result, they receive payment faster, and they appreciate a more eco-friendly approach.
In all, the new process reduced labor time by nine hours each month and saved 20% in monthly administrative costs.
Espinoza’s advice: “Engage your team while embracing the challenge, and look forward to the benefits for your company and customers.”
- Invoices sent in an hour instead of a day
- Lower monthly administrative costs
- Faster payments
