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On-demand webinarTraffic as a Service

Today’s modern traffic department: Scaling revenue without headcount

How stations can scale revenue in today’s multi-platform environment without adding more headcount to already stretched traffic teams. Walk away with practical insights to modernize your operations and support long-term growth.

Presented byTodd Kalman and Jeff London
  • On demand, watch anytime
  • Recorded April 8, 2026

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What you’ll learn

  • Why traditional traffic staffing models no longer scale with demand
  • How your operational structure directly impacts revenue performance
  • Best practices for managing complex, multi-platform campaigns
  • How leading stations are modernizing traffic workflows and processes
  • Key considerations for leadership when planning for future growth

Build a traffic operation that grows with your revenue, not your workload.

Presenters

Todd Kalman
Todd KalmanChief Revenue Officer, Marketron
Jeff London
Jeff LondonSVP of client services and GM traffic, Marketron
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