A true collaboration: How Dick Broadcasting and Marketron TaaS work as one team
When staffing changes created gaps in the Savannah market, Dick Broadcasting partnered with Marketron Traffic as a Service to keep operations running smoothly. What began as a support solution quickly became a partnership built on collaboration, trust and shared success.
Dick Broadcasting Company20+ stations across four East Coast markets · Published January 29, 2026
Staff changes stretched the Savannah traffic team across multiple stations.
A dedicated Marketron traffic team working inside DBC’s daily workflow.
Smoother workflows, fewer bottlenecks and consistency across stations.
The challenge
As internal shifts left Savannah’s traffic team stretched thin, DBC needed reliable, expert help that could manage day-to-day tasks without losing the speed, accuracy or personal touch of local operations. They wanted a partner who would enhance their team, not replace it.
- Staff reductions increased the workload on existing team members.
- Maintaining accuracy and meeting deadlines across multiple markets was difficult.
- They needed a more streamlined process.
- Leadership sought to preserve local roles while gaining additional support and expertise.
The solution
Marketron’s TaaS team stepped in to manage three Savannah stations, handling daily logs and continuity. Using shared systems and constant communication, both teams work side by side: DBC leading strategy, Marketron managing execution.
Partnering with Marketron TaaS, DBC gained a scalable support model designed around teamwork and shared ownership:
- A dedicated Marketron traffic team integrated into DBC’s daily workflow
- Continuity and electronic billing handled seamlessly for the Savannah market
- Real-time communication and shared task management between Marketron and DBC traffic managers
The hub isn’t just a vendor, it’s another coworker. Everyone has an assignment and goes after it like any teammate.
Collaboration in action
What makes this partnership stand out is how naturally the two teams operate together. The collaboration between Dick Broadcasting’s local traffic managers and Marketron’s TaaS specialists is rooted in mutual respect, open communication and shared goals.
No missed deadlines, no dropped details. Local managers can focus on strategic work, collaborating with sales, improving client communication and planning ahead, while Marketron’s team handles the details that keep things moving daily.
The results
- Strong, responsive communication, “like having someone down the hall”
- Smoother workflows and fewer bottlenecks
- Increased efficiency and consistency across stations
- A growing knowledge base and skill set, working alongside the Marketron TaaS team
Together, they’ve built a model for modern traffic management, one that keeps radio operations running smoothly while preserving the local touch that makes community broadcasting strong.
