Large market stations streamline processes and save hours with Traffic as a Service
Two busy, large-market stations were struggling to keep up with a large volume of advertising, and more headcount wasn’t an option. Traffic as a Service gave their team time back for revenue and inventory work.
Traffic management was labor-intensive, and more headcount wasn’t an option.
Marketron Traffic as a Service took over the heavy lifting.
Hours saved each week and more time for strategic work.
The challenge
Traffic management was labor intensive and inefficient
Traffic managers have one of the most critical and demanding jobs at stations. Even with modern traffic platforms, they must spend considerable time entering ad copy, reconciling logs and doing other admin tasks. As a result, it kept staff from spending more time optimizing revenue and inventory.
Looking for relief, the company reached out to its traffic partner, Marketron, to learn about traffic management as a service.
The solution
Traffic as a Service boosts efficiency
The organization underwent some structural changes, which created a gap around traffic workflows. They sought support to reduce the burden on internal employees and eliminate manual work.
The organization passed the heavy lifting onto the Marketron team. The station’s inventory manager reflected that partnering with Marketron gave her the freedom to refocus on efforts that are more critical to the station’s success.
The results
TaaS saves hours and enables more strategic work
Since implementing the solution, the inventory manager noted she had more time to dedicate to maximizing revenue and inventory management.
Partnering with Marketron, the company saves 15 hours or more per week. They can also be confident that all traffic operations are accurate and error-free. The stations also relayed that Marketron’s traffic managers are true experts who communicate well with their staff.
- 15+ hours saved each week
- Accurate, error-free traffic operations
- More time for revenue and inventory management
