How North Texas Public Broadcasting reclaimed control of traffic
A long-standing broadcast organization managing multiple stations, North Texas Public Broadcasting faced increasing complexity in traffic operations. When a key team member exited, the priority was maintaining continuity without overburdening internal staff.
North Texas Public BroadcastingKERA · Published April 7, 2026
A key role opened up on a lean team, with little margin for error across multiple stations.
A managed traffic model with Marketron Traffic as a Service, built into existing workflows.
Improved consistency, less pressure on internal teams and more confidence day to day.
The challenge
When a key team member exited, the immediate priority was maintaining continuity without overburdening internal staff or disrupting daily operations.
- Traffic responsibilities were already distributed across a lean team.
- With multiple stations, staggered log deadlines and evolving programming needs, the margin for error was minimal.
- Hiring locally wasn’t a simple option, and shifting responsibilities internally would have created additional strain.
- There was also initial concern around how an off-site resource would integrate into day-to-day workflows.
The solution
North Texas Public Broadcasting shifted to a managed traffic model with Marketron, adding dedicated support that integrates seamlessly into their existing workflows.
Rather than replacing how their team operates, the approach embeds expertise into the operation, ensuring continuity, consistency and minimal disruption.
The results
- Eliminated revenue loss tied to traffic errors
- Improved consistency across station workflows
- Reduced operational pressure on internal teams
- Increased confidence in day-to-day execution
