Get resources, tips and strategies to boost your political advertising wins.
Political advertising is a significant driver of revenue during election years. BIA forecasts it will deliver $11 billion to local media companies. Media sellers have the opportunity to generate revenue for both linear and digital channels. With so much at stake, you’ll need a thoughtful approach to prospecting, proposals and closing.
To support media sellers, we’ve developed a library of assets that can help you get your piece of the political pie.
Open the ToolboxResources for Political Advertising
On-Demand Webinar:
Win the Ad Race: Insights from Political Advertising Experts
Hear from experts on how and why they buy, and leave with tangible ideas on honing your selling skills.
Article:
2024 Political Advertising Opportunities for Local Media Companies
Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share of this revenue windfall.
Article:
6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns
The 2024 election will bring lots of local ad dollars. Find out what features your third-party digital platform needs for political ad campaigns.
Article:
Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue
Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and tips for capturing these dollars.
Infographic:
2022 Political Advertising Trends, Data and More
View all the data points likely to impact and influence political advertising buys. With these insights, you can deliver data-driven strategies for candidates.
Article:
Political Advertising Strategies for Media Sellers: Q&A
As a follow-up to the political advertising webinar, we compiled attendee questions and expert answers.
Article:
Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV
Look inside the growing ad share for OTT/CTV, and discover how to position your offerings to win more digital deals.