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Get resources, tips and strategies to boost your political advertising wins.

Political advertising is a significant driver of revenue during election years. BIA forecasts it will deliver $11 billion to local media companies. Media sellers have the opportunity to generate revenue for both linear and digital channels. With so much at stake, you’ll need a thoughtful approach to prospecting, proposals and closing.

To support media sellers, we’ve developed a library of assets that can help you get your piece of the political pie.

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Resources for Political Advertising

On-Demand Webinar:

Win the Ad Race: Insights from Political Advertising Experts

Hear from experts on how and why they buy, and leave with tangible ideas on honing your selling skills.

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6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

Article:

6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns

The 2024 election will bring lots of local ad dollars. Find out what features your third-party digital platform needs for political ad campaigns.

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2024 election, political digital advertising, social media advertising, OTT, CTV, programmatic, restricted categories, display ads, video ads

Article:

Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue

Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and tips for capturing these dollars.

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infographic

Infographic:

2022 Political Advertising Trends, Data and More

View all the data points likely to impact and influence political advertising buys. With these insights, you can deliver data-driven strategies for candidates.

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Political Advertising Strategies for Media Sellers: Q&A

Article:

Political Advertising Strategies for Media Sellers: Q&A

As a follow-up to the political advertising webinar, we compiled attendee questions and expert answers.

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Getting Your Slice of the Digital Political Advertising Pie with CTV/OTT

Article:

Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Look inside the growing ad share for OTT/CTV, and discover how to position your offerings to win more digital deals.

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See How Marketron Can Help You with Political Advertising

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