Get resources, tips and strategies to boost your political advertising wins.
Political advertising is a significant driver of revenue during election years. BIA forecasts it will deliver $8.6 billion to local media companies. Media sellers have the opportunity to generate revenue for both linear and digital channels. With so much at stake, you’ll need a thoughtful approach to prospecting, proposals and closing.
To support media sellers, we’ve developed a library of assets that can help you get your piece of the political pie.
Open the ToolboxResources for Political Advertising
On-Demand Webinar:
Win the Ad Race: Insights from Political Advertising Experts
Hear from experts on how and why they buy, and leave with tangible ideas on honing your selling skills.
Click the play button to watch now
E-Book:
A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies
Download the guide to learn about trends shaping the category, what FCC regulations mean and how to secure more political revenue.
Infographic:
2022 Political Advertising Trends, Data and More
View all the data points likely to impact and influence political advertising buys. With these insights, you can deliver data-driven strategies for candidates.
Article:
Political Advertising Strategies for Media Sellers: Q&A
As a follow-up to the political advertising webinar, we compiled attendee questions and expert answers.
Article:
Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV
Look inside the growing ad share for OTT/CTV, and discover how to position your offerings to win more digital deals.
See How Marketron Can Help You with Political Advertising
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