Get resources, tips and strategies to boost your political advertising wins.

Political advertising is a significant driver of revenue during election years. BIA forecasts it will deliver $8.6 billion to local media companies. Media sellers have the opportunity to generate revenue for both linear and digital channels. With so much at stake, you’ll need a thoughtful approach to prospecting, proposals and closing.

To support media sellers, we’ve developed a library of assets that can help you get your piece of the political pie.

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Resources for Political Advertising

Win the Ad Race: Insights from Leading Political Consultants

On-Demand Webinar:

Win the Ad Race: Insights from Political Advertising Experts

Hear from experts on how and why they buy, and leave with tangible ideas on honing your selling skills.

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Article:

Want to Earn More Political Ad Dollars in 2024? Upgrade Your Technology Now

In 2024, local TV media sellers have an opportunity to capture more political dollars. It starts with having the right technology in place.

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2024 election, political digital advertising, social media advertising, OTT, CTV, programmatic, restricted categories, display ads, video ads

Article:

Political Digital Advertising 2024 Outlook: Be Ready to Capture This Revenue

Candidates and PACs will spend billions on political digital advertising in 2024. Review projections and tips for capturing these dollars.

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E-Book:

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download the guide to learn about trends shaping the category, what FCC regulations mean and how to secure more political revenue.

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Infographic:

2022 Political Advertising Trends, Data and More

View all the data points likely to impact and influence political advertising buys. With these insights, you can deliver data-driven strategies for candidates.

Explore the Infographic