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Get resources, tips and strategies to boost your political advertising wins.

Political advertising is a significant driver of revenue during election years. BIA forecasts it will deliver $8.6 billion to local media companies. Media sellers have the opportunity to generate revenue for both linear and digital channels. With so much at stake, you’ll need a thoughtful approach to prospecting, proposals and closing.

To support media sellers, we’ve developed a library of assets that can help you get your piece of the political pie.

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Resources for Political Advertising

On-Demand Webinar:

Win the Ad Race: Insights from Political Advertising Experts

Hear from experts on how and why they buy, and leave with tangible ideas on honing your selling skills.

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A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

E-Book:

A Simple Guide to Dynamic Pricing and Political Advertising for Media Companies

Download the guide to learn about trends shaping the category, what FCC regulations mean and how to secure more political revenue.

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infographic

Infographic:

2022 Political Advertising Trends, Data and More

View all the data points likely to impact and influence political advertising buys. With these insights, you can deliver data-driven strategies for candidates.

Explore the Infographic
Political Advertising Strategies for Media Sellers: Q&A

Article:

Political Advertising Strategies for Media Sellers: Q&A

As a follow-up to the political advertising webinar, we compiled attendee questions and expert answers.

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Getting Your Slice of the Digital Political Advertising Pie with CTV/OTT

Article:

Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV

Look inside the growing ad share for OTT/CTV, and discover how to position your offerings to win more digital deals.

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