NXT Training Academy for Digital Sales

The training academy is for sellers who want to exceed goals by selling cross-channel advertising campaigns. The program will increase your knowledge of digital advertising products, provide tips for selling campaigns and help you get the most out of NXT.

Our goal is for every seller to be confident in the products they present and to close the deal successfully. ​

GET STARTED: live training webinars

These 45-minute, live sessions dig deeper into the what and how of digital advertising and allow sellers to ask questions

Display and video advertising

Level 1: What is Display and Video Advertising?

  • What these ad types are
  • When & how to use them
  • How to create proposals in NXT
Register Now

Geofencing and video geofencing

Level 2: What is Geofencing and Video Geofencing?

  • What geofencing is
  • When & how to use it
  • Key success metrics
Register Now

Over-the-top / connected TV

Level 3: What is OTT and CTV?

  • Targeting power of OTT and CTV
  • Campaign best practices
  • Reporting how-tos
Register Now

Prospecting and approaching

Level 4: What is Prospecting and Approaching?

  • How to prospect
  • How to position digital
  • How to build a campaign
Register Now

Needs assessment and presentation

Level 5: Needs Assessment and Presentation

  • How to identify client needs
  • Overcoming objectives
  • Creating a winning proposal
Register Now

Close and
follow up

Level 6: Close & Follow-Up

  • Presenting and closing deals
  • Follow up and reporting
  • Securing renewals
Register Now

BUILD YOUR EXPERTISE: on-demand training resources

The Marketron Learning Center offers self-guided courses that explain key digital topics in more detail and provide resources for you and your advertisers.

NXT Training Academy: Introduction

A self-guided digital introduction course that provides the foundation you need before embarking on the rest of the NXT Training Academy. 

Start Now

NXT Training Academy: Level 1

Grow your understanding of display and video advertising, while also learning how to incorporate digital advertising into your sales approach. 

Start Now

NXT Training Academy: Level 2

An introduction to geofencing and video geofencing with recommendations for adjusting the client needs assessment and sales presentation to include digital. 

Start Now

NXT Training Academy: Level 3

Learn about over-the-top (OTT) and connected TV (CTV) advertising, as well as tips for closing a cross-channel sale and securing the renewal. 

Start Now

If you don’t have access to the MLC, please contact your Marketron admin or  help@Marketron.com.

Sign up for the NXT Training Academy

Complete the form below if you’re ready to expand your digital advertising knowledge. You’ll receive an invitation to the live sessions and links to the training courses and reminder emails to keep you on track.

Ready to sell?

Marketron understands  the path to selling third-party  digital  advertising can seem difficult.
We are  here to make it easier  for you with a ready-to use sales kit.

Download the Marketron Digital Advertising  Launch Kit