Marketron NXT Training Academy

NXT Training Academy for Digital Sales

The training academy is for sellers who want to exceed goals by selling cross-channel advertising campaigns. The program will increase your knowledge of digital advertising products, provide tips for selling campaigns and help you get the most out of NXT.

Our goal is for every seller to be confident in the products they present and to close the deal successfully. ​

NXT On-Demand Training Courses

The Marketron Learning Center offers self-guided courses that explain key digital topics in more detail and provide resources for you and your advertisers.

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Digital Media Sales Essentials

Course 1

Even experienced media salespeople can find the digital landscape a bit daunting. From formats to formulas, Digital Media Sales Essentials will cover the basics of digital advertising to help you sell with confidence.

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NXT Learning Lessons

Course 2

With the basics of selling digital advertising under your belt, it's time to take a deeper dive into the digital ad types you'll work with in NXT and how to incorporate them into advertisers' campaigns.

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Rehearse!

Course 3

Put your digital advertising and NXT platform knowledge into practice by building broadcast + digital proposals in NXT.

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Certificate Exam

Course 4

The final exam component of NXT Training Academy covers all three previous courses.  A passing score of 75% or higher earns you our Certificate of Completion!

If you don’t have access to the MLC, please contact your Marketron admin or  help@Marketron.com.

NXT On-Demand Training Webinars

These 45-minute sessions dig deeper into the what and how of digital advertising.

Display and video advertising

Level 1: What is Display and Video Advertising?

  • What these ad types are
  • When & how to use them
  • How to create proposals in NXT
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Geofencing and video geofencing

Level 2: What is Geofencing and Video Geofencing?

  • What geofencing is
  • When & how to use it
  • Key success metrics
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Over-the-top / connected TV

Level 3: What is OTT and CTV?

  • Targeting power of OTT and CTV
  • Campaign best practices
  • Reporting how-tos
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Prospecting and approaching

Level 4: What is Prospecting and Approaching?

  • How to prospect
  • How to position digital
  • How to build a campaign
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Needs assessment and presentation

Level 5: Needs Assessment and Presentation

  • How to identify client needs
  • Overcoming objectives
  • Creating a winning proposal
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Close and
follow up

Level 6: Close & Follow-Up

  • Presenting and closing deals
  • Follow up and reporting
  • Securing renewals
Watch Now

If you don’t have access to the MLC, please contact your Marketron admin or  help@Marketron.com.

Sign up for the NXT Training Academy

Complete the form below if you’re ready to expand your digital advertising knowledge. You’ll receive links to the training courses and reminder emails to keep you on track.

Ready to sell?

Marketron understands  the path to selling third-party  digital  advertising can seem difficult.
We are  here to make it easier  for you with a ready-to use sales kit.

Download the Marketron Digital Advertising  Launch Kit