NXT Training Academy
for Digital Sales
The training academy is for sellers who want to exceed goals by selling cross-channel advertising campaigns. The program will increase your knowledge of digital advertising products, provide tips for selling campaigns and help you get the most out of NXT.
Our goal is for every seller to be confident in the products they present and to close the deal successfully.
NXT On-Demand Training Courses
The Marketron Learning Center offers self-guided courses that explain key digital topics in more detail and provide resources for you and your advertisers.
Digital Media Sales Essentials
Course 1
Even experienced media salespeople can find the digital landscape a bit daunting. From formats to formulas, Digital Media Sales Essentials will cover the basics of digital advertising to help you sell with confidence.
NXT Learning Lessons
Course 2
With the basics of selling digital advertising under your belt, it’s time to take a deeper dive into the digital ad types you’ll work with in NXT and how to incorporate them into advertisers’ campaigns.
Rehearse!
Course 3
Put your digital advertising and NXT platform knowledge into practice by building broadcast + digital proposals in NXT.
Certificate Exam
Course 4
The final exam component of NXT Training Academy covers all three previous courses. A passing score of 75% or higher earns you our Certificate of Completion!
If you don’t have access to the MLC, please contact your Marketron admin or help@Marketron.com.
NXT On-Demand Training Webinars
These 45-minute sessions dig deeper into the what and how of digital advertising.
Display and video advertising
Level 1
- What these ad types are
- When & how to use them
- How to create proposals in NXT
Geofencing and video geofencing
Level 2
- What geofencing is
- When & how to use it
- Key success metrics
Over-the-top / connected TV
Level 3
- Targeting power of OTT and CTV
- Campaign best practices
- Reporting how-tos
Prospecting and approaching
Level 4
- How to prospect
- How to position digital
- How to build a campaign
Needs assessment and presentation
Level 5
- How to identify client needs
- Overcoming objections
- Creating a winning proposal
Close and
follow up
Level 6
- Presenting and closing deals
- Follow up and reporting
- Securing renewals
If you don’t have access to the MLC, please contact your Marketron admin or help@Marketron.com.
Ready to sell?
Marketron understands the path to selling third-party digital advertising can seem difficult.
We are here to make it easier for you with a ready-to use sales kit.
If you don’t have access to the MLC, please contact your Marketron admin or help@Marketron.com.
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