Digital Advertising 101
Training Kit

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Digital advertising. It’s everywhere and it’s growing, evolving and getting more complicated by the minute. If you or your advertisers are new to digital advertising, it can be intimidating to know where to start. With this kit, we cover the basics of digital advertising, providing an easy-to-understand introduction to the primary digital advertising tactics, how to use them, and how to sell them.

Get familiar with the terminology, learn how each digital tactic can be used successfully, browse our creative examples by the top ad categories and pull from the leading CTAs to make your advertiser’s digital campaigns successful.

What’s Included:

  1. Terms to Know for Digital Advertising
  2. Digital Seller Series eBook
    – Covers the top digital ad products and teaches you what each is, who should use them and includes a case study in every lesson
    – Additional digital resources included
  3. Creative Examples by Ad Category
    – Display Ads: Definition and sizes
    – Top 100 Calls-to-Action (CTAs)
    – Example digital ad specs for popular advertising categories
    – Tips to selling digital in top advertising categories
  4. Research Rocks! Action Plan Workbook
    – List of top prospecting and research tools
    – Customer touchpoint checklist
    – Recommended prospecting resources
  5. Broadcast Calendars
    – One- and three-year

We hope this kit helps you get excited about digital and gain confidence in adding it to your valuable product portfolio. Want to learn even more? Reach out to us at

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