Marketron

Mastering Revenue Growth

A free course on growing linear ad revenue using sales growth tools and dynamic pricing, designed for broadcast sales leaders

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Mastering Revenue Growth

For eight weeks, you’ll receive weekly lessons on optimizing and maximizing linear ad revenue and improving the sales process.

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Lessons include: 

  • What is dynamic pricing?
  • How dynamic pricing helps stations that rarely have sellouts
  • Debunking dynamic pricing myths
  • Dynamic pricing best practices
  • Technology’s role in optimizing rates and revenue
  • How a sales growth platform streamlines the sales process
  • What features should a sales growth platform include?
  • How to compare dynamic pricing tools

We’ll also include tips, strategies and insights on growing TV and radio linear revenue without investing in more sales staff or expanding inventory.

Complete the form to receive your first lesson!

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