Mobile Messaging

Engage with customers wherever they are, at home or on the go

Marketron’s mobile messaging solution provides an opportunity for broadcasters and their advertisers to make real connections with their target audience via text messaging.

One Product. Two Use Cases.

For Broadcasters to Use

Text your own audience to:

Share Community Updates

Provide news and notify listeners about important updates in their area, including major traffic impacts, unexpected happenings and key political results.

Promote Contests

Sweepstakes, instant-win contests and trivia engage the audience. Monetize contests with sponsor taglines included in the SMS text messages.

Extend Programming Beyond the Air

Distribute video clips and content or poll the audience in real time.

For Broadcasters to Sell

Sell mobile messaging to your advertisers as an additional tactic, creating unique opportunities to engage with their customers.

Advertisers can:

Offer Specials and Promotions

Keep top of mind with their audiences by offering retail discount codes that can be redeemed in-store and online.


Loyalty Clubs

Advertisers can send and schedule messages to increase their customer connection and provide insider updates to loyalty club members.

MM

MOBILE MESSAGING HIGHLIGHTS

99% Open Rates

  • Acquire customers: Build a database of local customers.
  • Metadata: Collect customer data to use for accurate and relevant retargeting message campaigns.
  • Real time: Inbound messages are queued for easy review and response via SMS and the full conversation is captured.
  • Network scale: Direct carrier connections deliver reliability and scale.

Marketron’s mobile messaging solution can be purchased as a stand-alone product or combined with other Marketron cross-channel advertising solutions.

Learn More

Request a demo to learn more about our mobile messaging solution.