Engage with customers wherever they are, at home or on the go
Marketron’s mobile messaging solution provides an opportunity for broadcasters and their advertisers to make real connections with their target audience via text messaging.
One Product. Two Use Cases.
For Broadcasters to Use
Text your own audience to:
Share Community Updates
Provide news and notify listeners about important updates in their area, including major traffic impacts, unexpected happenings and key political results.
Promote Contests
Sweepstakes, instant-win contests and trivia engage the audience. Monetize contests with sponsor taglines included in the SMS text messages.
Extend Programming Beyond the Air
Distribute video clips and content or poll the audience in real time.
For Broadcasters to Sell
Sell mobile messaging to your advertisers as an additional tactic, creating unique opportunities to engage with their customers.
Advertisers can:
Offer Specials and Promotions
Keep top of mind with their audiences by offering retail discount codes that can be redeemed in-store and online.
Loyalty Clubs
Advertisers can send and schedule messages to increase their customer connection and provide insider updates to loyalty club members.
MOBILE MESSAGING HIGHLIGHTS
99% Open Rates
- Acquire customers: Build a database of local customers.
- Metadata: Collect customer data to use for accurate and relevant retargeting message campaigns.
- Real time: Inbound messages are queued for easy review and response via SMS and the full conversation is captured.
- Network scale: Direct carrier connections deliver reliability and scale.
