Get resources, tips and strategies to boost your political advertising wins.
Political advertising is a significant driver of revenue during election years. BIA forecasts it will deliver $11 billion to local media companies. Media sellers have the opportunity to generate revenue for both linear and digital channels. With so much at stake, you’ll need a thoughtful approach to prospecting, proposals and closing.
To support media sellers, we’ve developed a library of assets that can help you get your piece of the political pie.
Open the ToolboxResources for Political Advertising
On-Demand Webinar:
Win the Ad Race: Insights from Political Advertising Experts
Hear from experts on how and why they buy, and leave with tangible ideas on honing your selling skills.
Click the play button to watch now
Article:
Rate Analysis Reporting for Political Advertising Compliance
Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should include this critical feature.
Webinar:
The Pre-Season Political Setup Checklist
Walk through practical steps stations can take now to prepare their digital workflows before political demand accelerates.
Article:
Radio Political Advertising: Why It Creates the Most Reach
Explore how radio political advertising delivers the greatest reach for mass media. Inform political ad buyers about the power of radio.
Article:
2026 Political Advertising Opportunities for Local Media Companies
Explore the political advertising tactics and targeting opportunities for local media sellers. Capture your share of this revenue windfall.
Article:
6 Features Your Third-Party Digital Platform Needs to Execute Political Advertising Campaigns
The 2024 election will bring lots of local ad dollars. Find out what features your third-party digital platform needs for political ad campaigns.
Article:
Political Digital Advertising Outlook: Be Ready to Capture This Revenue
Candidates and PACs will spend billions on political digital advertising. Review projections and tips for capturing these dollars.
Infographic:
Political Advertising Trends, Data and More
View all the data points likely to impact and influence political advertising buys. With these insights, you can deliver data-driven strategies for candidates.
Article:
Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV
Look inside the growing ad share for OTT/CTV, and discover how to position your offerings to win more digital deals.
