The kickoff is behind you. The standard is in place. Months 2 through 5 are about one thing: making sure it holds across every market, every month, without exception.
Every month, every market’s numbers are on the table. EI percentage. PayNow merchant payment volume. Outstanding exceptions. Corporate reviews, follows up on what’s off track, and recognizes what’s working.
This is the accountability engine for the entire program. Markets that are on track, stay on track because the scorecard makes progress visible. Markets that are behind get support and a clear expectation to close the gap before the next review.
Don’t wait for the monthly meeting to know where you stand. Track your two numbers weekly so the scorecard is never a surprise.
The mentoring relationships that started in Weeks 3 and 4 stay active through this entire phase. Lagging markets are still working through challenges such as resistant advertisers, AE hesitation, and workflow questions, while your champion markets have already solved most of them.
Keep those conversations happening. A monthly check-in between Business Managers, a shared note on what’s working, a quick call when something gets stuck. The goal is to make sure no market is solving the same problem in isolation.
Your exception log tells you exactly who to call. Every account still on checks is documented: who they are, how long they’ve been there, and which AE owns the relationship. This is your priority list for Months 2 through 5.
Work through it systematically. Prioritize by volume. Reach out personally. Use the tools: guest checkout links, pre-payments, and the collections tool to make switching as easy as possible for the advertiser. For the accounts that continue to resist, escalate to the GM at the 60-day mark.
