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Case Study

Fall Cash Contest

Appointment listening campaign

Objective

  • Use a cash contest to drive appointment listening as well as additional sponsorship revenue for all participating stations

Call to Action

  • Text a keyword to the short code for a chance to win $1,000

Measurement of Success

  • During the five-week campaign, over nine million incoming texts were received with an average of 30,000 unique visitors

National Contest
If you are interested in running a national contest, please email us at help@marketron.com for more information.

fall cash

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