Case Study
Fall Cash Contest
Appointment listening campaign
Objective
- Use a cash contest to drive appointment listening as well as additional sponsorship revenue for all participating stations
Call to Action
- Text a keyword to the short code for a chance to win $1,000
Measurement of Success
- During the five-week campaign, over nine million incoming texts were received with an average of 30,000 unique visitors
National Contest
If you are interested in running a national contest, please email us at help@marketron.com for more information.
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