Mega Ticket Contest

Station mobile club campaign

Objective

  • The station was a new Marketron client and wanted to aggressively grow their station’s mobile club

Solution

  • The station was able to partner with a local concert venue and offer up a Country Concert Mega Ticket, which was a pair of tickets to all country shows at the venue for the entire summer. The morning show executed an nth entry contest where  a specific texter number would automatically win the mega ticket

Call to Action

  • On-Air: “Text MEGA to 77000 to win the Country Mega Ticket and join our Mobile Club, text number “x,xxx” will automatically win”

Measurement of Success

  • 10,034 Responses
  • 897 Unique Additions to the Mobile Club
  • Grew Mobile Club by 34%


Important Note:
Due to TCPA rules updated October 16, 2013, copying/merging of campaigns/phone numbers is no longer allowed. Please contact your Marketron digital rep for ideas on replicating this contest in a way that is compliant.

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