Objective
- The station was a new Marketron client and wanted to aggressively grow their station’s mobile club
Solution
- The station was able to partner with a local concert venue and offer up a Country Concert Mega Ticket, which was a pair of tickets to all country shows at the venue for the entire summer. The morning show executed an nth entry contest where a specific texter number would automatically win the mega ticket
Call to Action
- On-Air: “Text MEGA to 77000 to win the Country Mega Ticket and join our Mobile Club, text number “x,xxx” will automatically win”
Measurement of Success
- 10,034 Responses
- 897 Unique Additions to the Mobile Club
- Grew Mobile Club by 34%
Important Note: Due to TCPA rules updated October 16, 2013, copying/merging of campaigns/phone numbers is no longer allowed. Please contact your Marketron digital rep for ideas on replicating this contest in a way that is compliant.
