National Wholesale Liquidators

SMS drive to brick & mortar retail campaign


  • National Wholesale Liquidators wanted to grow their mobile database and drive traffic into their 12 stores


  • To do this, National Wholesale Liquidators advertised their new mobile marketing campaign in-store, online and in their print advertising
  • National Wholesale Liquidators offered $5 off any purchase over $25 when a customer joined their mobile club

Call to Action

  • “Text NWL to 77000 to join our mobile club and get 20% off a purchase of $25 or more at National Wholesale Liquidators”

Measurement of Success

  • Retailer was able to build a mobile subscriber database of 50,000 customers
  • Customers with the text message promotion spent 80% more at National Wholesale Liquidators than customers that didn’t receive the promotion
  • More specifically, customers that received the text message offer spent on average $45 at this retailer, while customers that didn’t receive the text message offer only spent $25