National Wholesale Liquidators

Objective

• National Wholesale Liquidators wanted to grow their mobile database and drive traffic into their 12 stores

Solution

• To do this, National Wholesale Liquidators advertised their new mobile marketing campaign in-store, online and in their print advertising
• National Wholesale Liquidators offered $5 off any purchase over $25 when a customer joined their mobile club

Call to Action

• “Text NWL to 77000 to join our mobile club and get 20% off a purchase of $25 or more at National Wholesale Liquidators”

Measurement of Success

• Retailer was able to build a mobile subscriber database of 50,000 customers
• Customers with the text message promotion spent 80% more at National Wholesale Liquidators than customers that didn’t receive the promotion
• More specifically, customers that received the text message offer spent on average $45 at this retailer, while customers that didn’t receive the text message offer only spent $25