TV News Station Alerts

Objective

• Grow multiple station text clubs. Create an easy way to sign up for multiple clubs and collect data. Can sign up by texting the keyword in or filling out the web form online, both which prompt the double opt-in

Call to Action

• Having viewers text the keyword in to be added to club(s) or sending them to the online form, where they can fill out their information and pick which clubs they want to be added to

Measurement of Success

• In a matter of six months, the station text clubs have grown by upwards of 100% with an average size of 4,000 subscribers