Analytics Storytelling: How to Make Reporting Meaningful to Advertisers
Thursday, July 24, at 2 p.m. EDT
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Transform reporting data into meaningful insights for advertisers!
Campaign performance reviews are a vital touchpoint with customers. Instead of just showing them some charts and metrics, you can turn this moment into a compelling story. With the right tone and approach, the conversation can easily segue into the renewal.
Our experts will provide tips and insights on how to do it, sharing real-life scenarios and their best strategies.
We’ll cover:
- The art of analytics storytelling
- What to include in your campaign performance review
- Campaign performance to renewal
- Real reporting overview
Who should attend:
- Sales teams and managers
- Station management and leadership
Presenters:

Jeff Ulrich
Director of sales enablement services
Marketron

Dustin Wilson
Senior director of digital strategy
Marketron