Week 2 is the biggest week of the launch.
Last week you built the map. This week your markets start moving and there’s a lot that happens.
Here’s how to make the most of every step.
In 4 Easy Sections with resources ready for you to copy, paste, and send.
Your Corporate Sponsor sends the kickoff communication, your teams get trained, your platform gets configured, and markets begin executing the standard.
By Friday, this program is no longer a plan. It’s in motion.
The Kickoff Communication
Your kickoff communications should be complete by now. One of the most important responsibilities of a program sponsor is to communicate the initiative, set expectations, and establish alignment across the organization.
If Templates A and B have not yet been sent, review and distribute them before moving forward.
Attend Two Training Sessions
Here’s what you and your team will walk away knowing:
- How PayNow works end-to-end
- How to use the tools that matter most.
Additional role-based training sessions and learning paths will be introduced in future program enhancements.
Platform and Workflow Setup
Don’t skip steps, and don’t rush this section. A clean platform setup is what makes the advertiser experience smooth and it’s what makes reconciliation truly automatic.
PayNow Electronic Payment Standards Guide
Is your team’s go-to reference from this point forward. The four non-negotiables, the full payment flow, the portal map, advertiser outreach phases, and the DSO reporting framework all in one place.
Download it and share it now.
By the end of Week 2
Your markets are trained, your platform is configured, and execution has begun. Weeks 3 and 4 are about locking in the operational rhythm: weekly reviews, champion market mentoring, and targeted advertiser outreach. That’s where the numbers start to move.
Questions? Connect with your Marketron CSM for support.
