A six-part webinar and blog series designed to help radio stations looking to grow their digital operations. From concept to execution, we walk you through transforming your sales and business operations to incorporate digital ad tactics into your advertising portfolio.
Radio's Digital Transformation Series
Empowering Radio Stations to Grow Their Digital Advertising Revenue
Part 2: Designing Your Digital Product Suite
Increasing advertising revenue with third-party digital advertising requires a successful digital product launch and a solid business strategy. In this webinar, we walk through how to evaluate your owned & operated inventory, selecting third-party digital vendors and how to determine creative execution and back office systems to successfully deploy your new products.
Part 3: The Importance of Workflow and Processes
Transforming your radio group to sell third-party digital advertising will only be effective if the elements you put in place are effective and sustainable. In this session, you’ll learn what components to consider when defining your new workflow and processes to be successful.
Part 4: Creating Your Digital Organizational Structure
A clear path on how your organizational structure will evolve with the growth of digital is crucial to keeping your team collaborative and setting them up for future change initiatives. In this webinar, you will learn about assigning digital responsibilities, integrating digital into existing roles, reimagining sales expectations, hiring digital expertise and revising organizational structures to support your new business models.
Part 6: Tracking Performance and Removing Roadblocks
Now that your plan is in motion, it is critical to integrate performance measures and remove any roadblocks that arise. This webinar will review how to add digital to scorecards, the importance of making performance visible and how to hold employees accountable in the new environment.