Additional Senior Hires To Accelerate New Client Acquisition and Growth In Digital Solutions

HAILEY, ID, September 17, 2018
– Marketron Broadcast Solutions, Inc., the leading provider of enterprise software solutions and services for broadcasters, announces several new senior appointments as part of their ongoing efforts to accelerate the evolution of the product suite and growth of their business.

Mike Jackson has been appointed Senior Vice-President of Engineering and will be based out of the company’s office in Denver, Colorado. In this role, Mike will oversee all of Marketron’s engineering team and efforts. Prior to joining Marketron, Mike was VP, Software Engineering at Pearson, the global leader in learning technology, where he oversaw global software engineering for higher education products. Earlier in his career, Mike held software leadership roles at Oracle and JD Edwards.

Marketron’s Chief Executive Officer Michael Collins comments, “As a software company, excellent engineering leadership is crucial to our success. Adding Mike to the team will ensure that we create world-class software that will help our customers succeed in a fast-changing marketplace.”

Todd Kalman has been promoted to Senior Vice President of Sales and will oversee revenue development, sales and account management across all of Marketron’s product lines. Todd has been with Marketron for three and a half years as Vice President of Sales and has over 20 years’ experience of senior radio sales leadership during his time with iHeartMedia and CBS Radio. Todd will report directly to Marketron’s CEO Michael Collins. Todd will work alongside Deb Esayian, formerly Marketron’s CRO and now Senior Vice President of Strategic Accounts.

Also joining the growing Marketron team is Mark Weidel as Regional Director for Digital Solutions. A recognized industry leader, Mark joins Marketron from Steinman Enterprises, where he was General Manager of Digital Solutions. Earlier in his tenure he was General Manager of the Interactive division at Delmarva Broadcasting Company. At Marketron, Weidel will help broadcast groups increase their digital advertising dollars through Marketron’s Pitch platform and other digital products and services.

“Marketron will be a smarter and more nimble company by adding great leaders like Mike, Todd and Mark” says Collins, adding, “Their experience will allow us to accelerate the delivery of the product enhancements and innovations our clients need to succeed in a rapidly changing industry.”

About Marketron

Marketron is the leading provider of business software solutions and services for broadcasters, offering revenue management, revenue generation and an array of digital audience engagement solutions. With more than 7,000 media organizations served globally, Marketron manages an estimated $15 billion in annual advertising revenue. Headquartered in Hailey, Idaho with offices in New York, Colorado, Alabama, and Canada, Marketron is owned by Diversis Capital.


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