2027 Budget Planning: The Business Case for Traffic as a Service
Marketron, a leading provider of broadcast traffic, revenue management, and digital advertising solutions for broadcasters
Debunking Myths About Electronic Payments: What Radio Stations Should Know
In this article, we debunk myths associated with electronic payments for radio stations. Get the…
MarketronJuly 29, 2026
Looking to Reduce Radio Traffic System Costs? You Must Consider the Total Cost of Ownership
Most stations are eager to reduce operational costs. If so, they must consider the total…
MarketronJune 4, 2026
Case Study: Prairie Wind Broadcasting
How one multi-station broadcaster went from paper invoices and full-day billing chaos to 70% electronic…
MarketronMay 28, 2026
Rate Analysis Reporting for Political Advertising Compliance
Rate analysis reporting tools ensure political advertising compliance for radio spots. Radio traffic systems should…
MarketronMay 24, 2026
Webinar: Todays Modern Traffic Department, Scaling Revenue without Headcount
Watch the radio traffic survey report webinar hosted by Radio World and sponsored by Marketron.…
Lesly JealApril 8, 2026
Case Study: North Texas Public Broadcasting
From $20K in Lost Revenue to $0: How One Broadcaster Reclaimed Control of Traffic.
MarketronApril 7, 2026
Traffic Headaches Do Not Fix Themselves. Here is What Does
Stations that have moved to a managed traffic model are reporting real operational improvements. Here…
MarketronApril 3, 2026
Marketron Expands Traffic as a Service as Broadcasters Turn to Outsourced Traffic Operations
Marketron, a leading provider of broadcast traffic, revenue management, and digital advertising solutions for broadcasters
MarketronApril 1, 2026
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