Blog & Resources Archives - Marketron Broadcast Solutions

Blog & Resources Case Studies Product & Support

Case Study: Lotus Communications Adopts PayNow Features for Pre-Payment and Collections Tool to Improve Payment Operations Efficiency

Read the case study featuring Lotus Communications and how PayNow has made their pre-payment and…

MarketronJune 13, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

How to Be Competitive with Digital Advertising Rates

Get tips and strategies for ensuring your digital advertising rates are competitive. Be transparent with…

MarketronJune 11, 2025

Blog & Resources Industry Trends

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

Advertising creative impacts performance, but most companies think targeting matters more. Get insights on what…

MarketronJune 9, 2025

Blog & Resources Product & Support

Automate Payment Application with PayConnect: Save Time, Protect Margins and Reduce Errors

Learn how PayConnect, part of PayNow, automates the payment application process, saving stations time, money…

MarketronJune 6, 2025

Blog & Resources Industry Trends Product & Support

How Do Local Advertisers Want to Pay? Clearing Up Misconceptions and Meeting Customer Expectations

Get the facts on how local advertisers want to pay so that you can meet…

MarketronMay 28, 2025

Blog & Resources Industry Trends Marketron News

Marketron CEO Jimshade Chaudhari Delivers MFM Session on Driving Efficiency in Radio

Read the recap of Marketron CEO Jimshade Chaudhari’s MFM presentation on improving efficiency in radio…

MarketronMay 27, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

What Do Radio Stations Look for in Third-Party Digital Advertising Vendors?

Learn about what radio stations seek out in a third-party digital advertising vendor based on…

MarketronMay 23, 2025

Blog & Resources Press Release

Marketron Marks 55 Years of Pioneering Innovation, Reinforces Dedication to Radio’s Revenue Growth and Efficiency

Marketron celebrates 55 years in business. The company continues to focus on helping radio grow…

MarketronMay 14, 2025

Blog & Resources For Sales Managers Industry Trends

Radio Ads Drives Brand Awareness, Engagement and Searches

Radio ads work effectively to increase brand awareness, engagement and searches. Explore the data to…

MarketronMay 13, 2025

Blog & Resources For Sales Managers Product & Support

Can Radio Grow Obtainable Digital Revenue from Direct Platforms?

Explore how radio can grow obtainable digital revenue with strategies for competing with direct platforms…

MarketronMay 12, 2025

Blog & Resources