New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…
MarketronMay 24, 2022
New audio trends data paints a mostly positive picture for broadcast radio. We break down…
MarketronMay 23, 2022
Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…
MarketronMay 23, 2022
Traffic systems can be complex and clunky for salespeople, as they weren’t designed for them.…
MarketronApril 1, 2022
The customer journey is no longer linear. Explaining the fragmented customer journey to advertisers helps…
MarketronMarch 30, 2022
Online sports betting represents a big opportunity for local TV advertising. Find out why it…
MarketronMarch 22, 2022
Optimizing rates and revenue for linear ad spots is only scalable and effective when you…
MarketronMarch 9, 2022
