Industry Trends Archives - Marketron Broadcast Solutions

Blog & Resources Industry Trends

Important Takeaways for Radio Streaming from Edison Research “Share of Ear”

Explore these important trends on radio streaming from the Edison Research Share of Ear Report.…

MarketronJuly 16, 2025

Blog & Resources Industry Trends

Radio Has the Listeners: How to Demonstrate the Value and ROI of Local Radio Advertising

Review the latest data on the ROI of local radio advertising to set the record…

MarketronJune 26, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

Download: Radio’s Guide to Efficiency, More Revenue and Less Waste: Why an Integrated Ecosystem Is the Future

Read the e-book on radio revenue operations efficiency through a framework of an integrated ecosystem.…

MarketronJune 23, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

How to Be Competitive with Digital Advertising Rates

Get tips and strategies for ensuring your digital advertising rates are competitive. Be transparent with…

MarketronJune 11, 2025

Blog & Resources Industry Trends

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

Advertising creative impacts performance, but most companies think targeting matters more. Get insights on what…

MarketronJune 9, 2025

Blog & Resources Industry Trends Product & Support

How Do Local Advertisers Want to Pay? Clearing Up Misconceptions and Meeting Customer Expectations

Get the facts on how local advertisers want to pay so that you can meet…

MarketronMay 28, 2025

Blog & Resources Industry Trends Marketron News

Marketron CEO Jimshade Chaudhari Delivers MFM Session on Driving Efficiency in Radio

Read the recap of Marketron CEO Jimshade Chaudhari’s MFM presentation on improving efficiency in radio…

MarketronMay 27, 2025

Blog & Resources For Sales Managers Industry Trends Product & Support

What Do Radio Stations Look for in Third-Party Digital Advertising Vendors?

Learn about what radio stations seek out in a third-party digital advertising vendor based on…

MarketronMay 23, 2025

Blog & Resources For Sales Managers Industry Trends

Radio Ads Drives Brand Awareness, Engagement and Searches

Radio ads work effectively to increase brand awareness, engagement and searches. Explore the data to…

MarketronMay 13, 2025

Blog & Resources Industry Trends Product & Support

Ask the Expert: How Does Technology Help Traffic Managers?

In this Ask the Expert, Marcia Chase describes how evolving technology helps traffic managers be…

MarketronMay 9, 2025

Industry Trends

Radio Has the Listeners: How to Demonstrate the Value and ROI of Local Radio Advertising

Download: Radio’s Guide to Efficiency, More Revenue and Less Waste: Why an Integrated Ecosystem Is the Future

How to Be Competitive with Digital Advertising Rates

Advertising Creative Outperforms Targeting in Ad Performance, Yet It’s Deeply Undervalued

How Do Local Advertisers Want to Pay? Clearing Up Misconceptions and Meeting Customer Expectations

Marketron CEO Jimshade Chaudhari Delivers MFM Session on Driving Efficiency in Radio

What Do Radio Stations Look for in Third-Party Digital Advertising Vendors?

Radio Ads Drives Brand Awareness, Engagement and Searches

Ask the Expert: How Does Technology Help Traffic Managers?

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