Industry Trends New Study Reveals Consumers Listen to and Trust Radio Ads More Than Other Mediums New data reveals that consumers listen to radio ads more than other audio. Advising advertisers…MarketronMay 24, 2022
Blog & ResourcesIndustry TrendsProduct & Support How to Turn Up the Revenue for Local TV News Spots That Have Viewers Tuning In Local TV news has high engagement and trust. Find tips in this post for leveraging…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends Audio Trends Update: The Good and Not-So-Good News for Broadcast Radio New audio trends data paints a mostly positive picture for broadcast radio. We break down…MarketronMay 23, 2022
Blog & ResourcesIndustry TrendsProduct & Support Getting Your Slice of the Digital Political Advertising Pie with OTT/CTV Political advertising for the 2022 midterm elections will see big wins for broadcast. OTT and…MarketronMay 23, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends NAB 2022 Recap: A Look at Trending Topics from the Show NAB 2022 was a great success. Find out about all the trending topics from the…MarketronMay 10, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Your Salespeople Hate Your Traffic System; Stop Making Them Use It! Traffic systems can be complex and clunky for salespeople, as they weren’t designed for them.…MarketronApril 1, 2022
Blog & ResourcesIndustry TrendsProduct & Support Explaining the Fragmented Customer Journey to Advertisers The customer journey is no longer linear. Explaining the fragmented customer journey to advertisers helps…MarketronMarch 30, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Online Sports Betting Ads Offer New Opportunities for Local TV Markets Online sports betting represents a big opportunity for local TV advertising. Find out why it…MarketronMarch 22, 2022
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Why Technology Is Key to Optimizing Rates and Revenue for Linear Ad Spots Optimizing rates and revenue for linear ad spots is only scalable and effective when you…MarketronMarch 9, 2022
Blog & ResourcesFor Sales ManagersIndustry Trends What Economic Trends Will Impact TV Ad Spend in 2022? The U.S. economy always plays a role in TV ad spend. Learn what factors will…MarketronMarch 3, 2022