Blog & ResourcesIndustry TrendsProduct & Support Local Digital Advertising: 6 Verticals to Focus on in 2023 Find out which verticals will be the best targets for local digital advertising sales. Forecasts…MarketronFebruary 7, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Value of Automation in a TV Sales Platform: Pay for Performance, Multimarket Proposals and Rates Automation is valuable for local TV ad sellers. A TV sales platform that enables this…MarketronFebruary 6, 2023
Blog & ResourcesIndustry TrendsProduct & Support Local Converged TV: Help Advertisers Follow the Audience and Grow Revenue Converged TV represents an opportunity for local TV broadcasters to help advertisers find audiences in…MarketronJanuary 26, 2023
Blog & ResourcesIndustry TrendsProduct & Support What Is an Effective Rate, and Why Does It Matter in Payment Processing? Find out what effective rate is and how to calculate it. Learn about why it…MarketronJanuary 25, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support How Pay for Performance Streamlines Local TV Ad Buying and Selling Local TV ad sellers can capitalize on pay for performance. Explore how it streamlines the…MarketronJanuary 18, 2023
Blog & ResourcesIndustry TrendsProduct & Support Why SEM Campaign Execution Should Be Part of Your Cross-Channel Advertising Platform SEM is a critical digital advertising tactic. Your cross-channel advertising platform should include SEM campaign…MarketronJanuary 15, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support Dynamic Pricing and Economic Uncertainty: Why It’s a Vital Tool for Broadcast TV An uncertain economy brings challenges to improving broadcast TV spot revenue. Dynamic pricing optimizes spots…MarketronJanuary 12, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Cost Savings of Consolidating Your Tech Stack with a Comprehensive Sales Platform Discover the savings your organization can realize by consolidating its tech stack with a comprehensive…MarketronJanuary 6, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support 6 Ways to Grow Third-Party Digital Sales in 2023 Kick off the new year with these strategies to grow your third-party digital sales in…MarketronJanuary 2, 2023
Blog & ResourcesFor Sales ManagersIndustry TrendsProduct & Support The Top Operational Challenges for Local TV Selling Local TV selling faces many operational challenges. Explore how to overcome these with streamlined processes…MarketronDecember 1, 2022